Growth Marketing

Job Summary

We are seeking a highly entrepreneurial and data-driven Growth Marketeer to spearhead customer acquisition, order growth, and market penetration across our dark store network. This position plays a crucial role in developing hyperlocal growth strategies, enhancing customer acquisition and retention at the regional level, and driving overall business performance within cities and catchments.

Responsibilities

• Hyperlocal Customer Acquisition:

  • Own customer acquisition and order growth targets across assigned dark stores and regions.
  • Develop localized growth strategies based on customer demographics, competition, category demand, and market potential.
  • Drive new customer acquisition through digital, offline, partnerships, referral, and community-led initiatives.
  • Improve penetration and awareness within dark store catchment areas.

• Regional Business Growth:

  • Analyze business performance at city, zone, and dark store levels.
  • Identify underperforming regions and implement targeted growth plans.
  • Build region-specific marketing calendars, campaigns, and customer engagement initiatives.
  • Drive growth in active customers, orders, basket size, and frequency.

• Market Expansion & Demand Generation:

  • Partner with category, commercial, and operations teams to drive demand generation.
  • Develop acquisition programs for new dark store launches and market expansion.
  • Monitor competitive activity and recommend tactical interventions to gain market share.
  • Create hyperlocal campaigns that increase customer adoption and repeat usage.

• Performance Marketing & Growth:

  • Work closely with central performance marketing teams to optimize acquisition spends by city, region, and catchment.
  • Monitor customer acquisition cost (CAC), conversion rates, activation rates, and ROI at a micro-market level.
  • Ensure efficient allocation of marketing budgets across regions based on business potential.

• Customer Retention & Engagement:

  • Develop localized retention strategies to improve repeat purchases and customer lifetime value.
  • Partner with CRM teams to execute region-specific customer journeys and engagement campaigns.
  • Drive loyalty, referral, and win-back initiatives.

• Analytics & Insights:

  • Build dashboards and reporting frameworks to track growth performance across dark stores.
  • Conduct cohort, funnel, and customer behavior analysis.
  • Leverage data to identify growth opportunities and optimize marketing investments.

• Cross-Functional Collaboration:

  • Work closely with Operations, Supply Chain, Category, Product, Analytics, CRM, and Commercial teams.
  • Partner with regional teams to execute growth initiatives on the ground.
  • Manage agencies, local partnerships, and marketing vendors when required.

Qualifications

• Experience: 5–8 years in Growth Marketing, Business Growth, Regional Marketing, Customer Acquisition, or Market Expansion.
• Background: Experience in Quick Commerce, Food Delivery, Grocery Delivery, E-commerce, Retail, or Consumer Internet businesses.
• Knowledge: Strong understanding of hyperlocal growth and regional business dynamics, especially focusing on the Dark Store model.
• Skills: Excellent analytical and problem-solving abilities.
• Data Handling: Experience working with large datasets and growth metrics.
• Track Record: Proven success in driving customer acquisition and business growth across multiple markets.

Preferred Skills

• Experience with digital marketing tools and customer relationship management (CRM) software.
• Knowledge of performance marketing strategies and metrics.

Experience

• Must have 5–8 years of relevant experience in the specified fields.

Environment

Details regarding the work setting, location, or physical conditions are not specified.