Develop and execute SLG strategies aligned with overall business goals.<br /> ● Identify target markets and segments, creating tailored campaigns to attract key<br /> decision-makers.<br /> ● Collaborate with sales teams to ensure marketing efforts align with lead generation<br /> objectives.<br /> ● Work closely with the content team to develop compelling content that resonates with<br /> target audiences.<br /> ● Develop content for SLG and PLG initiatives, including blog posts, case studies, and<br /> interactive content.<br /> ● Implement A/B testing and other optimization techniques to enhance user conversion<br /> rates.<br /> ● Utilize analytics tools to track and analyze key performance metrics.<br /> ● Collaborate with product, sales, and customer success teams to ensure alignment in<br /> messaging and strategy.<br /> ● Analyze lead funnels and identify areas for improvement and optimising them to<br /> reach business goals.