Growth Lead | Scrabble & Jigsaw

Posted on March 21, 2026

Job Description

Growth Marketing Leader

Kerala Ayurveda

A note from the founding team

Kerala Ayurveda is building the future of natural wellness—credible, outcome-led, and deeply relevant to modern consumers.

For over 80 years, we’ve practiced authentic, full‑stack Ayurveda across products, health services, and education. Our challenge today isn’t awareness—it’s scale with integrity. As more consumers turn to natural wellness, we believe growth must be earned through trust, outcomes, and systems, not just media spends.

We’re looking for a Growth Marketing Lead who thinks like a business owner—someone who can design and run full‑funnel growth engines, connect insight to execution, and compound results across channels.

The role

You will own revenue growth end to end for one or more Kerala Ayurveda business verticals.

This is not a channel‑specialist role. You’ll be the single owner of growth outcomes—responsible for demand generation, conversion, retention, and lifetime value—working across paid, organic, content, CRM, CRO, and analytics.

Your mandate: build scalable growth systems, not one‑off campaigns.

What you’ll do

Own the growth charter

Own core growth metrics: revenue, CAC, ROAS, LTV, AOV, repeat rate, and contribution margin.
Build a clear growth model for assigned business verticals.
Define growth priorities, channel mix, and a scaling roadmap.
Identify and unblock growth constraints across traffic, conversion, retention, pricing, supply, or ops.

Paid acquisition (performance with discipline)

Own and scale paid channels (Google, Meta, and emerging platforms).
Build full‑funnel campaigns for product sales, clinic consultations, and education program leads.
Run structured experimentation across creatives, audiences, offers, landing pages, and funnel design.
Balance speed with ROI—no blind budget scaling.

Organic growth & demand generation

Own SEO strategy and build a high‑intent content engine.
Drive product‑led and problem‑led content across blogs, FAQs, videos, and educational assets.
Focus on organic traffic that converts, not vanity reach.

CRM, retention & lifecycle marketing

Design and optimise lifecycle flows across onboarding, post‑purchase, repeat, cross‑sell, and reactivation.
Improve retention and LTV through smarter segmentation and timing, not spam.

Analytics, attribution & decision‑making

Build and own growth dashboards for leadership.
Track funnels, cohorts, and attribution paths to guide decisions.
Use data to choose what to double down on—and what to kill.

Cross‑functional execution

Work closely with Brand, Content, Tech, Product, and CRM teams to translate insights into action.
Ensure growth ideas are executed end‑to‑end, not lost in hand‑offs.

Build the growth muscle

Hire, manage, and develop a lean growth team (performance, SEO, CRM, analytics).
Establish operating rhythms, experimentation frameworks, and learning loops.

Experimentation & AI adoption

Test new channels, formats, tools, and AI‑led workflows.
Stay ahead of platform shifts and evolving consumer behaviour.

Who this role is for

6–9 years of hands‑on growth or performance marketing experience.
Strong across paid, organic, and retention—you understand the full funnel.
Experience scaling D2C or services‑led businesses with accountability for outcomes.
Deeply data‑driven, structured, and commercially sharp.
Comfortable with ambiguity and ownership.
A business thinker—not just a channel operator.

Must‑have experience

3–4+ years in D2C or consumer businesses.
Scaling paid media budgets responsibly.
Working knowledge of SEO, content, and lifecycle marketing.
Exposure to CRM, funnels, and retention systems.

Why this role matters

This role helps determine whether Kerala Ayurveda becomes the most trusted natural wellness brand for the modern consumer. Growth here isn’t about pushing more ads—it’s about building systems that help consumers discover, understand, and stay with authentic Ayurveda over time. As Growth Marketing Lead, you’ll be shaping how trust converts into long‑term relationships, and how belief turns into measurable, sustainable growth.

If you want to build growth engines—not just run campaigns—and leave a real mark on a category that’s redefining modern wellness, this role gives you the ownership and runway to do exactly that.