Key Responsibilities • Campaign Ownership: Plan, execute, and optimize multi-channel campaigns across LinkedIn Ads, Google Ads, retargeting, and partner channels to generate MQLs and demos. • CRM & Marketing Ops: Own Freshworks CRM workflows, lead scoring, and automation for segmentation, nurturing, and pipeline visibility. • Outbound Playbooks: Build and manage outbound cadences (emails + LinkedIn sequences) targeted at CHROs, TA Heads, and L&D leaders. • Webinar & Event Demand: Partner with ETHR and industry forums to drive registrations, attendance, and follow-up conversions for webinars and booths. • Analytics & Reporting: Track, measure, and report on full-funnel metrics — impressions, CTR, CPL, MQLs, SQLs, and pipeline influenced. • Sales Alignment: Work closely with Sales/Founders to ensure smooth lead handover and feedback loops on lead quality. • Experimentation: Run A/B tests on ads, landing pages, and messaging to continuously improve ROI.