GM - Marketing Operations Fertility Clinics

Company Overview

Gynoveda is on a mission to build India’s largest chain of "Ayurveda Fertility Clinics for Couples." With 50+ clinics operational and new openings every week, the company aims to establish itself as a national leader in reproductive healthcare, targeting an ambitious expansion to 200 clinics.

Job Summary

The GM - Marketing Operations will play a crucial role in executing and managing offline marketing strategies to drive foot traffic and build trust for Gynoveda's Ayurveda Fertility Clinics. The successful candidate will be responsible for campaign execution and performance measurement, focusing on traditional media channels to enhance the brand’s reach and effectiveness.

Responsibilities

• Campaign Execution & Operations (70% of role):

  • Execute direct-response campaigns across outdoor, print, radio, and TV across 50+ cities.
  • Manage end-to-end campaign delivery: vendor coordination, placement booking, timeline management, and quality control.
  • Build operational playbooks, including systems, processes, and checklists for multi-city rollouts.
  • Conduct physical site audits to verify ad placements and contracted deliverables.

• Media Planning & Buying:

  • Own and manage a significant offline budget with full P&L accountability.
  • Negotiate and buy media across Tier-1, Tier-2, and Tier-3 cities.
  • Establish and maintain relationships with outdoor agencies, print publications, radio companies, and TV media houses.

• Performance Measurement & Optimization:

  • Build lead attribution infrastructure for offline campaigns and track daily metrics such as cost per lead and ROI.
  • Conduct ongoing campaign optimization based on performance data.

• Creative Coordination:

  • Work with the creative team to execute briefs while ensuring brand consistency.
  • Provide market feedback and coordinate A/B testing of creative variations based on performance data.

• Team & Vendor Management:

  • Build and manage a team of media buyers, coordinators, and city-level field staff.
  • Develop vendor scorecards to assess delivery quality and ensure accountability.

Qualifications

• Experience: 8-12 years in B2C marketing, particularly in operational delivery of offline campaigns.

• Technical Skills:

  • Proven experience managing ₹10cr+ offline budgets with lead attribution.
  • Strong vendor management and negotiation skills across diverse media channels and cities.
  • Solid data-driven mindset focused on performance tracking, budget optimization, and ROI accountability.

• Educational Qualifications: Bachelor's degree in Marketing, Business Administration, or a related field.

Preferred Skills

• Understanding of direct-response marketing principles.
• Experience in the Ayurveda, healthcare, or wellness sectors.
• Ability to build and scale marketing operations from scratch.
• Comfort with ambiguity in fast-growth environments.

Experience

• Minimum 8 years of relevant experience in B2C marketing with a strong focus on traditional media advertising.
• Demonstrated success in operational delivery of offline campaigns across multiple cities.

Environment

• Work location: Mumbai with significant travel required (approximately 10-15 city visits per quarter for launches and audits).
• Fast-paced environment focused on scalability and operational efficiency.

Salary

Not specified.

Growth Opportunities

The position offers significant autonomy and the chance to build India's offline marketing operations for a pioneering Ayurveda fertility brand, contributing directly to the company's growth and expansion goals.

Benefits

Not specified.