Retail Marketing | Scrabble
Posted on January 4, 2025
Job Description
<p style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,"sans-serif""><b><span style="font-size:12.0pt"><span style="font-family:"Times New Roman","serif"">Retail Marketing Strategy:</span></span></b></span></span></span></p>
<ul>
<li><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,"sans-serif""><span style="font-size:12.0pt"><span style="font-family:"Times New Roman","serif"">Develop and implement strategic marketing plans tailored for Aukera’s retail stores to drive brand visibility, customer acquisition, and revenue growth</span></span></span></span></span></li>
<li style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,"sans-serif""><span style="font-size:12.0pt"><span style="font-family:"Times New Roman","serif"">Align marketing initiatives with the brand’s vision and values</span></span></span></span></span></li>
</ul>
<p style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,"sans-serif""><b><span style="font-size:12.0pt"><span style="font-family:"Times New Roman","serif"">Campaign Development:</span></span></b></span></span></span></p>
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<li><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,"sans-serif""><span style="font-size:12.0pt"><span style="font-family:"Times New Roman","serif"">Plan and execute seasonal and promotional campaigns, ensuring a seamless omni-channel experience (digital, print, and in-store)</span></span></span></span></span></li>
<li style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,"sans-serif""><span style="font-size:12.0pt"><span style="font-family:"Times New Roman","serif"">Collaborate with the design and merchandising teams to highlight new collections and bestsellers</span></span></span></span></span></li>
</ul>
<p style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,"sans-serif""><b><span style="font-size:12.0pt"><span style="font-family:"Times New Roman","serif"">Customer Engagement:</span></span></b></span></span></span></p>
<ul>
<li><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,"sans-serif""><span style="font-size:12.0pt"><span style="font-family:"Times New Roman","serif"">Enhance the in-store experience through creative activations, pop-up events, and loyalty programs</span></span></span></span></span></li>
<li style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,"sans-serif""><span style="font-size:12.0pt"><span style="font-family:"Times New Roman","serif"">Work closely with retail teams to ensure consistent messaging and a customer-first approach</span></span></span></span></span></li>
</ul>