Junior Marketing Manager / Marketing Executive (Brand Marketing)

Company Overview

Not specified.

Job Summary

We are seeking a dynamic and execution-focused Junior Marketing Manager / Marketing Executive to join our marketing team. The role involves developing and executing brand marketing strategies, managing e-commerce content, and building consumer-facing technology brands across digital platforms. The ideal candidate will have 2–4 years of experience in brand marketing, D2C, e-commerce, or consumer technology, with a hands-on approach to content creation, website management, partnerships, and digital initiatives. This position offers an opportunity to work in a fast-paced environment, take ownership of marketing campaigns, and contribute to the growth of a consumer-centric brand.

Responsibilities

• Brand Marketing

  • Support the development and execution of brand marketing strategies and campaigns.
  • Maintain consistent brand positioning, messaging, tone, and visual identity across all channels.
  • Collaborate with internal teams and external agencies to implement marketing initiatives.
  • Track campaign performance and identify opportunities to enhance brand visibility and engagement.
  • Conduct competitor and market research to identify emerging trends and consumer insights.

• E-commerce & Marketplace Content

  • Manage and optimize content for platforms such as Amazon, Flipkart, and other relevant marketplaces.
  • Develop and refine product listings, including titles, descriptions, A+ content, and FAQs.
  • Ensure accuracy, consistency, and compelling communication of product information across platforms.
  • Work with design and content teams to create creatives and assets for marketplace listings.
  • Identify opportunities to improve product discoverability and conversion rates through content enhancements.

• Website Content & Management

  • Regularly update website content, including product pages, landing pages, banners, and blogs.
  • Collaborate with product, design, and technology teams to ensure engaging and accurate product communication.
  • Enhance website content and customer journeys to boost engagement and conversions.
  • Identify gaps in website content and recommend improvements based on customer behavior and business needs.

• Partnerships & Collaborations

  • Identify and support relevant brand, platform, influencer, community, and business partnerships.
  • Assist in developing partnership proposals and marketing collaborations.
  • Coordinate with external partners to execute campaigns and ensure timely delivery.
  • Monitor partnership performance and explore opportunities for future collaborations.

• Content & Campaign Execution

  • Work closely with creative, social media, and performance marketing teams to develop campaign assets.
  • Support the creation of product-led and consumer-focused content.
  • Manage campaign timelines, deliverables, and approvals.
  • Ensure all communication aligns with the brand’s positioning and objectives.

• Market & Consumer Insights

  • Monitor consumer trends, competitor activities, and developments within the consumer technology and D2C ecosystem.
  • Analyze customer feedback and market trends to identify new marketing opportunities.
  • Translate consumer insights into actionable marketing initiatives.

Qualifications

• 2–4 years of experience in Marketing, Brand Marketing, Digital Marketing, E-commerce, or related functions.
• Strong understanding of e-commerce content, website content, and consumer-facing communication.
• Experience working with D2C / e-commerce-first / consumer technology brands is highly preferred.
• Exposure to brand management and campaign execution.
• Experience managing external partners or agencies is an advantage.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects in a fast-paced environment.
• Strong execution skills, ownership, and attention to detail.
• Good understanding of digital consumer behavior and emerging D2C trends.
• Educational qualifications: Bachelor’s degree in Marketing, Business, Communications, or related fields.

Preferred Skills

• Experience with market research tools and analytics platforms.
• Knowledge of digital advertising and performance marketing.
• Creative mindset with the ability to develop engaging content.
• Familiarity with marketplace algorithms and SEO best practices.
• Ability to build and maintain strong external relationships.

Experience

• 2 to 4 years of relevant experience in brand marketing, digital marketing, e-commerce, or related fields.
• Proven track record of managing content, campaigns, and partnerships within consumer technology or D2C brands.

Environment

• The role is based in Gurgaon.
• The work environment is typically office-based, with a fast-paced, dynamic setting.
• Collaboration with cross-functional teams including product, design, technology, and external partners.
• The role may involve working on multiple projects simultaneously, requiring adaptability and strong organizational skills.

Salary

Not specified.

GrowthOpportunities

Not specified.

Benefits

Not specified.