Key Responsibilities:

1. Social Media & Content Creation
   • Plan, create, and schedule engaging content across platforms (Instagram, Facebook, etc.)
   • Work on storytelling around products and brand values
2. Support in Performance Marketing
   • Assist the founder in tracking, optimizing, and reporting on digital ad campaigns
   • Work with agencies or platforms on creatives and audience segmentation
3. Brand & Influencer Collaborations
   • Identify and coordinate with potential brand partners and influencers
   • Manage outreach, negotiations, and campaign execution
4. Gift Pack Sales Enablement
   • Drive sales of festive and corporate gift packs
   • Support in packaging ideas, prospecting, and order management
5. Customer & Team Coordination
   • Create basic presentations for internal and external use
   • Follow up with customers, team members, and vendors as needed
6. Special Projects (e.g., New Product Development)
   • Support end-to-end development of new products—from ideation to packaging and launch
   • Work with vendors, designers, and internal teams
7. Competition & Market Research
   • Track trends, pricing, and launches in the Indian sweets and FMCG space
   • Share insights and suggestions for marketing or product improvements