Job Description:
As Growth at The Sleep Company the person will be responsible for driving growth for the D2C 
business vertical of the company. The Growth Manager Growth will work to enable growth, better 
understand the consumer, expand reach, and ultimately drive sales on the D2C channel with a strong 
focus on profitability.
Responsibilities
Plan, strategize, execute and scale the company's direct-to-consumer business
• Maintaining current knowledge of the ever-evolving landscape; trends, products, and channels
• Own the retention, loyalty and lifecycle metrics for the brand and deliver cutting- edge analytics, 
focus on retention and make fact-based decisions based on defined data sources.
• Develop a holistic strategy to consistently better key metrics like Revenue, AOV, Conversion Rate, 
LTV, Repeat, Brand re-call etc. • Develop strategies to drive revenue via cross-selling and up-selling •
Develop strategic partnerships to drive business growth Key Performance Indicators
• D2C Revenue
• Conversion Percentage and Funnel Optimization
• Organic Growth
• Retention Metrics • Customer Experience
• Strategic alliances Specific KPIs
Comfort Grid Technologies Pvt. Ltd
• Customer Acquisition Growth: Comfort Grid Technologies Pvt. Ltd
• Driving revenue growth on all retention channels like emails, sms, Whatsapp
• Provide insights on sub-categories growth and help implement those to create business impact •
Lead and implement consumer segmentation growth strategies in collaboration with brand teams
• Consumer experience and conversion
• Own cross funnel consumer journey and conversion analysis and implement insights to deliver 
conversion growth
• Lead site real estate, search, sorting and main navigation optimization to ensure conversion growth
• Own site sequencing, personalization, and A/B testing to deliver conversion growth • Lead Ratings, 
Reviews and User Generated Content analysis and optimization • Work closely with tech 
teams/agencies to enable consumer need assessment for any site enhancements • Drive product 
content optimization
• Analytics
• Daily business performance reports on Sales, Conversion, Traffic, Traffic source wise conversion 
and other critical parameters
• Ad-hoc analyses and reports
• Data collection, cleansing and report generation of key KPIs, Sales performance, product, traffic or 
other performance reports
• Development of standard templates and reports
• Retention Organic Growth:
• Complete ownership of retention marketing activities and product strategy for scaling up the 
revenue
• Plan and Deliver on retention targets within time and budget with focus on key channels such as 
Email, SMS, Push Notifications, Direct Mail, Messenger etc.
• Own the entire retention and reactivation funnel constantly tracking, optimizing, and improving 
the same with the combination of creative communication, offer led promotion and product 
features.
• Use data, customer insights, feedback and customer-centric thinking to deeply understand the 
customer lifecycle and identify opportunities for growth and optimization at every stage
Comfort Grid Technologies Pvt. Ltd
• Obsess over customers and deep dive into their engagement with the platform. Use this 
knowledge to build conversion campaigns that converts potential lapsed inactive users to engaged 
users
• Define requirements, tasks, and resources associated to SEO strategy
• Manage and execute implementation of SEO strategy
• Creatives Communication:
• Ensure comprehensive understanding of the Brand Book with guidelines on 
creatives/communication for the brand 
• Work closely with the Brand team for all aspects related to Creatives and Communication.
Qualification:
Graduation Any Stream
MBA/PGDM Marketing