<meta charset="utf-8"> <ul id="docs-internal-guid-e6d07c8b-7fff-e57c-f997-b7f6edde0bbb" style="margin-top:0;margin-bottom:0;padding-inline-start:48px;"> <li aria-level="1" dir="ltr" style="list-style-type:disc;font-size:10.5pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"> <p dir="ltr" role="presentation" style="line-height:1.38;margin-top:11pt;margin-bottom:0pt;"><span style="font-size:10.5pt;font-family:Roboto,sans-serif;color:#000000;background-color:#ffffff;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Drive the end-to-end customer lifecycle journey through various Engagement and Retention strategies across customer cohorts.</span></p> </li> <li aria-level="1" dir="ltr" style="list-style-type:disc;font-size:10.5pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"> <p dir="ltr" role="presentation" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:10.5pt;font-family:Roboto,sans-serif;color:#000000;background-color:#ffffff;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Execute and Manage key reactivation mediums like SMS/WhatsApp and Web channels.</span></p> </li> <li aria-level="1" dir="ltr" style="list-style-type:disc;font-size:10.5pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"> <p dir="ltr" role="presentation" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:10.5pt;font-family:Roboto,sans-serif;color:#000000;background-color:#ffffff;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Hands-on experience on Platforms like </span><span style="font-size:10.5pt;font-family:Roboto,sans-serif;color:#000000;background-color:#ffffff;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Clevertap, MoEngage</span><span style="font-size:10.5pt;font-family:Roboto,sans-serif;color:#000000;background-color:#ffffff;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> and other martech tools.</span></p> </li> <li aria-level="1" dir="ltr" style="list-style-type:disc;font-size:10.5pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"> <p dir="ltr" role="presentation" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:10.5pt;font-family:Roboto,sans-serif;color:#000000;background-color:#ffffff;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Identify the customer and their personas, create relevant customer cohorts and strategies to target these customers effectively across channels.</span></p> </li> <li aria-level="1" dir="ltr" style="list-style-type:disc;font-size:10.5pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"> <p dir="ltr" role="presentation" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:10.5pt;font-family:Roboto,sans-serif;color:#000000;background-color:#ffffff;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Drive all marketing automation and Martech initiatives to develop and execute end-toend user journeys from onboarding to reactivation (win backs) using scalable platforms.</span></p> </li> <li aria-level="1" dir="ltr" style="list-style-type:disc;font-size:10.5pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"> <p dir="ltr" role="presentation" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:10.5pt;font-family:Roboto,sans-serif;color:#000000;background-color:#ffffff;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Conceptualize and set up automated journey-based campaigns while ensuring ideal frequency to the customer.</span></p> </li> <li aria-level="1" dir="ltr" style="list-style-type:disc;font-size:10.5pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"> <p dir="ltr" role="presentation" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:10.5pt;font-family:Roboto,sans-serif;color:#000000;background-color:#ffffff;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Analyse data in order to understand key pain points, effective communication, ideal conversion times, etc.</span></p> </li> <li aria-level="1" dir="ltr" style="list-style-type:disc;font-size:10.5pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"> <p dir="ltr" role="presentation" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:10.5pt;font-family:Roboto,sans-serif;color:#000000;background-color:#ffffff;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Work closely with the creative team to define WhatsApp templates for campaigns.</span></p> </li> <li aria-level="1" dir="ltr" style="list-style-type:disc;font-size:10.5pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"> <p dir="ltr" role="presentation" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:10.5pt;font-family:Roboto,sans-serif;color:#000000;background-color:#ffffff;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Work with Product, Tech, and Marketing functions to ensure improvement in user journeys and experience along with reducing pain points in the funnel.</span></p> </li> <li aria-level="1" dir="ltr" style="list-style-type:disc;font-size:10.5pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"> <p dir="ltr" role="presentation" style="line-height:1.38;margin-top:0pt;margin-bottom:11pt;"><span style="font-size:10.5pt;font-family:Roboto,sans-serif;color:#000000;background-color:#ffffff;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Work closely with Customer support team, Logistics team to understand customer pain points on customer journeys and improve/optimize current processes with right comms.</span></p> </li> </ul>