Area Sales Manager (ASM)

Company Overview

Not specified.

Job Summary

The Area Sales Manager (ASM) is responsible for driving business growth by achieving primary and secondary sales targets across the assigned area. The role involves leading and developing the sales team, managing distributors, expanding market reach, ensuring strong execution in the market, and delivering sustainable, profitable growth.

Responsibilities

• Sales & Business Development

  • Achieve monthly, quarterly, and annual primary and secondary sales targets.
  • Develop and execute territory-wise sales plans to deliver business objectives.
  • Drive numeric and weighted distribution across the assigned area.
  • Ensure successful launch and execution of new products and promotional activities.
  • Identify new business opportunities, appoint distributors, and expand market coverage.

• Team Management

  • Lead, coach, and mentor Sales Officers, Sales Representatives (SR), and Promoters (PSR).
  • Conduct regular market working with team members to improve execution.
  • Set individual Key Result Areas (KRAs), review performance, and provide continuous feedback.
  • Ensure adherence to beat plans, productivity norms, and reporting discipline.
  • Build a high-performance, result-oriented sales culture.

• Distributor Management

  • Appoint and develop financially sound distributors.
  • Monitor distributor Return on Investment (ROI), inventory norms, and working capital.
  • Ensure healthy stock levels and effective replenishment.
  • Review distributor performance regularly and implement improvement plans.

• Market Execution

  • Ensure superior in-store execution, merchandising, and product visibility.

Qualifications

• Educational Qualifications: Bachelor’s degree in Business Administration, Sales, Marketing, or a related field.
• Key technical skills:
  • Strong understanding of market dynamics in the FMCG sector.
  • Proficiency in sales management and distribution strategies.
• Soft skills:
  • Excellent leadership and team management abilities.
  • Strong analytical and problem-solving skills.
  • Effective communication and interpersonal skills.
• Relevant certifications in sales or marketing would be advantageous.

Preferred Skills

• Experience in handling hardcore FMCG sales and general trade.
• Knowledge of local market trends and consumer behavior in West Bengal.

Experience

• Minimum of 5 years of experience in sales management, preferably in the FMCG sector, with a proven track record of achieving sales targets.

Environment

• The position is based in West Bengal, with a focus on field operations and team management. The work is typically conducted in various locations within the assigned area, including interactions with distributors, retailers, and team members.

Salary

Not specified.

Growth Opportunities

Not specified.

Benefits

Not specified.