• Retention and Expansion within existing customer accounts is the primary responsibility
• Maintain knowledge and awareness of competing products/services, discount and pricing
structures, and overall strengths and weaknesses in order to determine how best to serve and
motivate key accounts to stay with the business.
• Maintain an updated sales funnel and participate in regular sales reviews and conducts analysis
that influence account-specific decision making
• Remain responsible for assessing, clarifying, and validating the customer’s needs on an ongoing
basis, maintaining high customer satisfaction ratings that are up to the business’ standards.
• Advise customers on strategic initiatives and roadmaps aligned with executive vision.
• Identify and evaluate the business opportunities by keeping an eye out for business best
practices, trends, and principals that will enable the key account team to keep the customers
satisfied.