Social Media Manager | Scrabble

Posted on October 10, 2023

Job Description

As the Social Media Manager, you will be the driving force behind our brand's presence on social media platforms. You will develop and execute social media strategies, create engaging content, and foster meaningful connections with our audience. This role requires a deep understanding of social media trends, excellent communication skills, and a knack for storytelling. Key Responsibilities: <ol> <li> Social Media Strategy: Develop and implement comprehensive social media strategies that align with our brand's goals and values. </li> <li> Content Creation: Create high-quality, visually appealing content, including text, images, videos, and infographics, to engage our target audience. </li> <li> Content Calendar: Maintain a content calendar to ensure consistent and timely posting on various social media platforms. </li> <li> Community Engagement: Foster and grow our online community by actively engaging with followers, responding to comments and messages, and building meaningful relationships. </li> <li> Analytics and Reporting: Monitor key performance metrics and provide regular reports on social media performance. Use insights to refine strategies and improve results. </li> <li> Paid Advertising: Plan and execute paid social media advertising campaigns to reach a wider audience and achieve specific objectives. </li> <li> Social Listening: Keep an ear to the ground for trends, conversations, and mentions related to our brand and industry. </li> <li> Competitor Analysis: Stay informed about our competitors' social media activities and identify opportunities for improvement. </li> <li> Collaboration: Work closely with cross-functional teams, including marketing, design, and content creators, to align social media efforts with overall marketing initiatives. </li> </ol>