Brand Manager

Company Overview

Company information is not provided.

Job Summary

The Brand Manager will be responsible for driving brand growth and enhancing brand equity for an FMCG (Fast-Moving Consumer Goods) brand. This role involves developing and implementing marketing strategies that align with the company's objectives and resonate with target consumers.

Responsibilities

• Develop and execute comprehensive marketing strategies to enhance brand awareness and sales.
• Conduct market research to identify consumer trends and insights to inform brand strategy.
• Collaborate with cross-functional teams to ensure cohesive brand messaging across all channels.
• Monitor and analyze brand performance metrics to assess the effectiveness of marketing campaigns.
• Manage relationships with external vendors, agencies, and partners to optimize brand initiatives.
• Lead the development of promotional materials, advertising campaigns, and product launches.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 6+ years of experience in brand management, preferably within the FMCG sector.
• Strong analytical skills with experience in market research and data analysis.
• Excellent communication and interpersonal skills.
• Proven ability to develop creative marketing strategies that resonate with consumers.
• Proficient in digital marketing and social media strategies.

Preferred Skills

• Master’s degree in Marketing or a related field.
• Experience with e-commerce and digital marketing platforms.
• Strong project management skills.

Experience

• Minimum of 6 years of relevant experience in brand management, specifically within the FMCG industry.

Environment

Work setting and location details are not provided.

Salary

Salary information is not provided.

Growth Opportunities

Career advancement opportunities are not specified.

Benefits

Benefits information is not provided.