Creative Lead

Job Summary

The Kitchen Co. is seeking a Creative Lead to build and own the brand's creative universe from the ground up. This role involves defining the brand's look, voice, and story, setting high creative standards, and leading the creative team. The Creative Lead will be responsible for brand identity, content strategy, campaigns, shoots, and all creative outputs, playing a pivotal role in shaping the brand’s presence and growth.

Responsibilities

• Own The Kitchen Co.'s visual identity and creative direction across packaging, digital platforms, and brand assets.
• Translate brand pillars into a unique and authentic look, feel, and voice, avoiding borrowed trends or templated designs.
• Set and maintain creative standards across all touchpoints, from packaging labels to short-form video content.
• Develop and manage content strategy and calendar for Instagram, YouTube Shorts/Reels, and other key brand channels.
• Monitor trends closely and convert them into timely, on-brand content moments.
• Lead campaigns from concept through execution, including storyboarding, directing shoots, and final editing.
• Plan and execute shoots end-to-end, managing talent, locations, props, vendors, budgets, and timelines.
• Brief and manage agencies, freelancers, and creators, deciding when to build in-house versus outsourcing.
• Write and approve sharp, witty, and on-brand copy for campaigns, scripts, captions, and advertisements.
• Build and maintain a distinctive brand voice recognizable even without the logo.
• Recruit, build, and lead the creative team, including designers, content strategists, social media, and video professionals.
• Direct photographers, videographers, editors, and external agencies to realize creative ideas.
• Provide and receive fast, clear feedback without over-explaining or hand-holding.
• Analyze performance metrics such as views, engagement, shares, saves, and ad creative effectiveness to optimize content.
• Collaborate closely with founders on brand positioning and go-to-market messaging.
• (Bonus) Confidently appear on camera for founder-style or brand-led content, bringing personality and perspective.

Qualifications

• 5–8 years of experience in creative, brand, or content leadership roles, preferably within D2C brands, creative agencies, or content-first startups.
• Proven expertise in building brand identities and managing campaigns and shoots end-to-end.
• Strong creative judgment across design, film, and copywriting, with equal skill in pack layouts and campaign scripts.
• Experience leading creative teams and managing agencies and freelancers.
• A diverse portfolio showcasing brand identity, campaign-driven work, social-first content, and brand storytelling.
• Comfort with on-camera presence is a strong plus but not mandatory.

Preferred Skills

• A builder mindset focused on creating and growing a brand rather than maintaining an existing one.
• Deep understanding of digital culture and the ability to convert social media engagement into brand equity.
• Ability to pitch ideas, direct shoots, and art-direct final creative outputs.
• Strong personal taste and the confidence to defend creative decisions.
• Ability to thrive in ambiguous environments with limited resources but big ideas.

Experience

• 5 to 8 years in relevant creative leadership roles, ideally in D2C brands, creative agencies, or startups focused on content and brand building.

Environment

• Work location is Gurgaon/Dwarka, National Capital Region (NCR), India.
• This is a work-from-office (WFO) role.
• The company is in a pre-launch, early-stage phase, characterized by a small team and a dynamic, fast-paced environment.

Salary

• Competitive and benchmarked to the market.

Apply

Interested candidates can apply by sending their applications to:
careers@thekitchenco.in