Cross-border B2B payments Job Description: Social Media Associate About Skydo Skydo is a fast-growing fintech startup transforming how Indian exporters receive international payments. Since our launch in November 2022, we've been scaling rapidly with exceptional customer satisfaction rates. Our vision is to become the preferred payment solution for Indian exporters while building a truly global payment platform. Founded by Srivatsan Sridhar and Movin Jain, we're backed by leading investors including Elevation Capital and Better Capital. We're building a team of passionate, hard-working professionals who thrive in a fast-paced startup environment. Our culture emphasizes empowerment, transparency, and enjoyment of the journey we're on together. Position overview: Skydo, is looking for a creative, platform-native Social Media Associate to grow our reach and share of voice on Twitter/X and Reddit. This is a hands-on role where you'll craft posts, jump into conversations, ride trends, and figure out—through experimentation—what resonates with our audience. If you spend hours scrolling Twitter and Reddit anyway and have strong opinions on what makes content pop, we want you to channel that into building Skydo's social presence from the ground up. Role ● Own and grow Skydo's presence on Twitter/X and Reddit—drive follower growth, engagement, and share of voice. ● Create and publish daily content that's native to each platform—threads, memes, hot takes, replies, AMAs, community posts. ● Identify and jump on viral trends, cultural moments, and relevant conversations in real-time. ● Experiment constantly—test formats, hooks, posting times, and engagement tactics to find what works. ● Engage authentically in relevant communities (fintech Twitter, exporter forums, founder circles, relevant subreddits) to build Skydo's presence organically. ● Track performance metrics (impressions, engagement rate, follower growth, share of voice) and report learnings weekly. ● Collaborate with Content and Brand teams to amplify key announcements and campaigns. Skill ● Strong writing skills with the ability to craft punchy, engaging copy that fits platform-native formats. ● Deep understanding of what makes content go viral—hooks, timing, formats, community dynamics. ● Ability to think on your feet and respond quickly to trending topics and real-time opportunities. ● Comfort with analytics tools to track performance and derive actionable insights. ● Basic design/meme creation skills (Canva, Figma, or similar) are a plus. ● Understanding of professional audiences and how to make "boring" topics interesting. Persona ● 0–2 years of experience in social media, content creation, or digital marketing. Fresh graduates with strong personal social presence are welcome. ● A heavy, daily user of Twitter/X and Reddit—you genuinely enjoy these platforms and understand their cultures. ● Extremely creative with a bias for action—you don't wait for permission to try new things. ● Curious and observant—you notice what's working for other brands and creators and can reverse-engineer success. ● Comfortable with ambiguity; can figure out both obvious and non-obvious growth levers independently. Location: Bangalore (in-office) Mon-Fri