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We are looking for a senior brand and marketing leader to shape and scale the brand for a fast-growing consumer business.
This role will own the brand's strategic direction and consumer-facing expression across brand, content, creative, campaigns, digital, partnerships, and other key touchpoints. The ideal candidate will bring a strong combination of strategic thinking, consumer understanding, creative judgment, and hands-on execution.
Own the overall brand strategy and translate business priorities into clear brand initiatives.
Define and evolve the brand's positioning, personality, tone, and communication principles.
Build a differentiated brand identity that strengthens awareness, consideration, and affinity.
Identify opportunities to strengthen the brand across existing and emerging consumer segments.
Ensure consistency in how the brand is represented across consumer touchpoints.
Develop a strong understanding of target consumers, their needs, behaviours, motivations, and preferences.
Use consumer insights, market trends, social listening, and business data to inform brand decisions.
Identify cultural and category trends that can create opportunities for the brand.
Translate consumer and market insights into relevant communication and brand initiatives.
Lead the development of integrated brand campaigns across digital and offline channels.
Build the annual brand and communication calendar around launches, key occasions, cultural moments, and business priorities.
Develop campaign briefs and work with internal and external teams through ideation to execution.
Ensure campaigns are distinctive, relevant, and aligned with the overall brand strategy.
Build repeatable brand properties and long-term communication platforms.
Own the brand's content strategy across social, digital, website, campaigns, and other relevant channels.
Establish content pillars, formats, and storytelling frameworks.
Set the creative direction for campaigns, shoots, films, social content, and brand assets.
Partner with design, copy, production, and creative teams to maintain a high quality bar.
Encourage experimentation with new formats, platforms, and creative approaches.
Partner with Product, Marketing, Growth, and Category teams on product launches and key initiatives.
Develop clear consumer propositions, messaging frameworks, and launch narratives.
Translate product features and business priorities into simple and compelling consumer communication.
Ensure product communication remains aligned with the larger brand narrative.
Develop strategic partnerships with creators, influencers, communities, media, and relevant brands.
Build long-term creator and partnership programs rather than relying only on one-off activations.
Identify opportunities for PR, collaborations, events, and other initiatives that strengthen brand visibility.
Work with external partners to create culturally relevant and brand-building moments.
Explore opportunities to bring the brand to life beyond digital channels.
Lead consumer-facing experiences including events, activations, launches, collaborations, and other brand moments.
Ensure offline and experiential initiatives contribute to brand awareness and consumer affinity.
Build and lead a high-performing brand, content, and creative team.
Establish clear ways of working, creative processes, and quality standards.
Manage agencies, freelancers, production partners, creators, and other external stakeholders.
Create a culture of ownership, experimentation, speed, and high-quality execution.
Define relevant metrics to evaluate brand and marketing initiatives.
Use campaign performance, consumer feedback, and business data to improve future initiatives.
Balance long-term brand building with measurable business outcomes.
Continuously identify opportunities to improve brand visibility, engagement, and consumer consideration.
10+ years of experience across Brand Marketing, Content, Creative, Integrated Marketing, or related functions.
Strong experience in building and scaling consumer brands.
Proven experience leading integrated campaigns and brand initiatives end-to-end.
Strong understanding of consumer behaviour, digital platforms, content, social media, and creators.
Strong creative judgment with the ability to translate strategy into execution.
Experience managing multidisciplinary teams and external agencies.
Ability to work closely with founders and senior stakeholders.
Strong storytelling, communication, and strategic thinking skills.
Comfortable operating in a fast-paced, high-ownership environment.
Hands-on approach with the ability to move between strategy and execution.
Candidates from consumer-facing businesses across D2C, FMCG, retail, lifestyle, consumer internet, beauty, food, fashion, home, wellness, or other high-growth categories would be relevant.
Experience in a founder-led or entrepreneurial environment would be an advantage.
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