Head of Content & Brand

Company Overview

We are a fast-growing, founder-led consumer brand building a strong presence in the Indian market. The brand is focused on creating thoughtfully designed, high-quality products that combine functionality, aesthetics, and everyday consumer needs.

Job Summary

The Head of Content & Brand will be responsible for shaping and executing brand narrative, content strategy, and creative direction across all channels. This strategic leadership role involves translating business and product objectives into compelling consumer stories, building a distinctive brand identity, and leading a high-performing creative team. The role requires close collaboration with the Founder, Marketing, Product, Growth, and Creative teams to develop a brand that is relevant, recognizable, and beloved by Indian consumers.

Responsibilities

• Brand Strategy & Positioning: Define and evolve the brand’s positioning, personality, voice, and narrative; develop communication frameworks ensuring consistency across all touchpoints; translate business objectives into impactful brand campaigns.
• Content Strategy & Storytelling: Own the overall content strategy across social media, website, campaigns, blogs, and email; develop content pillars and storytelling frameworks aligned with brand and business goals; create engaging, platform-native content.
• Creative Direction: Set the creative vision for campaigns, product launches, shoots, videos, and digital content; collaborate with designers, copywriters, videographers, and agencies to deliver high-quality creative outputs; ensure visual and verbal identity consistency.
• Product & Category Storytelling: Partner with Product and Category teams to craft compelling communication for new launches; define product positioning, USPs, and messaging; translate product features into relatable consumer narratives.
• Social Media, Influencers & Community: Lead social media strategy and content direction; build influencer and creator partnerships; develop community-led storytelling initiatives; foster an engaged community around cooking, health, and lifestyle.
• Team & Agency Leadership: Hire, mentor, and lead a multidisciplinary Content & Brand team; establish processes, workflows, and quality standards; manage external agencies, freelancers, and creators; cultivate a culture of ownership, creativity, and experimentation.
• Insights & Performance: Utilize consumer insights and content analytics to optimize brand communication; define and monitor relevant metrics; experiment with new formats and platforms to enhance engagement and outcomes.

Qualifications

• 10+ years of experience in Brand Marketing, Content, Creative, or integrated marketing roles.
• Proven expertise in building brands through content, storytelling, and creative communication.
• Strong track record in developing and executing integrated brand campaigns.
• Deep understanding of digital content, social media, creators, and consumer behavior.
• Excellent storytelling, copywriting, and creative thinking skills.
• Experience managing multidisciplinary creative/content teams and external agencies.
• Strong grasp of brand building aligned with business objectives.
• Ability to translate consumer insights and product propositions into compelling narratives.
• Educational qualifications: Not specified, but typically a degree in Marketing, Communications, or related fields preferred.

Preferred Skills

• Experience in D2C, FMCG, consumer tech, lifestyle, food, or consumer brands.
• Familiarity with content marketing tools and platforms.
• Strong leadership and team-building capabilities.
• Ability to work in a fast-paced, founder-led environment.
• Highly collaborative, strategic, and detail-oriented.

Experience

• Minimum of 10+ years in relevant marketing, content, or creative roles.
• Demonstrated success in building and managing brand narratives and leading creative teams.
• Experience working with digital platforms, social media, and influencer collaborations.

Environment

This role is based on-site in Gurgaon. The work environment involves close collaboration with the founder and cross-functional teams, requiring adaptability, creativity, and a proactive approach. The setting is fast-paced, with a focus on innovative and culturally relevant content creation.