Brand Manager | Scrabble
Posted on August 13, 2024
Job Description
<p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><b><span lang="EN-IN" style="font-size:12.0pt"><span style="font-family:"Graphik",serif">Key Responsibilities:</span></span></b></span></span></span></p>
<ul>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list .5in"><span style="font-family:Calibri,sans-serif"><span lang="EN-IN" style="font-size:12.0pt"><span style="font-family:"Graphik",serif">Develop and implement brand strategies that enhance Palette’s visibility and market presence.</span></span></span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list .5in"><span style="font-family:Calibri,sans-serif"><span lang="EN-IN" style="font-size:12.0pt"><span style="font-family:"Graphik",serif">Conduct market research and competitive analysis to identify opportunities for brand differentiation and growth.</span></span></span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list .5in"><span style="font-family:Calibri,sans-serif"><span lang="EN-IN" style="font-size:12.0pt"><span style="font-family:"Graphik",serif">Create and manage high-energy content and campaigns that align with our brand ethos and resonate with our target audience.</span></span></span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list .5in"><span style="font-family:Calibri,sans-serif"><span lang="EN-IN" style="font-size:12.0pt"><span style="font-family:"Graphik",serif">Collaborate with creative teams to develop compelling content and advertisements that align with brand guidelines.</span></span></span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list .5in"><span style="font-family:Calibri,sans-serif"><span lang="EN-IN" style="font-size:12.0pt"><span style="font-family:"Graphik",serif">Optimize the brand's digital marketing efforts through SEO, SEM, and data-driven insights.</span></span></span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list .5in"><span style="font-family:Calibri,sans-serif"><span lang="EN-IN" style="font-size:12.0pt"><span style="font-family:"Graphik",serif">Manage campaign budgets and track performance metrics to ensure ROI and optimize strategies.</span></span></span></span></span></span></li>
</ul>