Social Media (Organic):

• Develop and implement platform-specific strategies for Instagram, Facebook, LinkedIn, Pinterest, and YouTube
• Oversee content planning, creation, and execution in collaboration with creative teams
• Grow and engage our digital community; manage DMs, comments, and conversations
• Track performance metrics and deliver insights for growth

Digital Marketing (Performance):

• Plan and execute digital campaigns across Meta Ads, Google Ads, and influencer platforms
• Optimize performance marketing funnels for acquisition and retention
• Collaborate with design and content teams for creative assets
• Manage media budgets and deliver monthly ROI reports

Miscellaneous:

• Work with brand and product teams on new launches and storytelling
• Identify digital growth opportunities and experiment with new platforms/channels
• Manage agency/vendor relationships when required