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RSM - Offline | Scrabble & Jigsaw

Posted on December 13, 2022

Job Description

<div>Perfora is a<br /> We are looking for a Regional Sales Head - Offline Retail to build our offline sales and<br /> distribution channels from the ground up. Someone with 6-10 years of experience in scaling<br /> up offline operations for personal care/non-food D2C startups is preferred.<br /> Responsibilities:</div> <div>● Works with the management to craft the offline retail strategy, business<br /> priorities and ensures there are systems in place to enable the offline partners<br /> to receive the information in a timely manner.<br /> ● Set up channel partners like distributors, super stockists, etc. and<br /> continuously engage with them to grow the business.<br /> ● Leveraging existing professional network to open Regional and National retail<br /> chain stores like Dmart, Spencers, Spar etc.<br /> ● Generates ideas about future retail activities to ensure a cutting edge<br /> strategy; maintains up to date knowledge of the competitors and product<br /> trends.<br /> ● Creates the offline retail component of the annual budget process ensuring<br /> understanding and buy-in from the management.<br /> ● Collaboration with Marketing team and VM for In-store marketing/promotions<br /> and for external ATL/BTL activities.<br /> ● Ensures all new store proposals meet the required return on investment on<br /> sales prior to submitting any recommendations to the management.<br /> ● Can take decisions on matters relating to the day to day retail operation within<br /> their defined work area including the strategic planning of resources.<br /> ● Ensures payments are received within the stipulated credit period offered to<br /> the channel partners.<br /> ● Takes a lead role in building a strong team of sales officer, sales promoters,<br /> etc. and spend time coaching the sales team, identifying skills and<br /> opportunities for development.<br /> ● Proactively manages and reviews the performance and progress of the sales<br /> team, sets objectives and targets.</div> <div>Requirements:</div> <div>● 6-10 years of experience building offline retail for a personal care brand,<br /> personal care/ non-food startup.<br /> ● Strong willingness to undertake the journey of setting up offline retail for a fast<br /> growing consumer brand.<br /> ● Existing relationships with distributors and retailers.<br /> ● Can negotiate really well with channel partners.<br /> ● Strong interpersonal skills.<br /> ● Someone who understands the supply chain for offline retail extremely well.</div> <div>About Perfora:<br /> Perfora is co-founded by Jatan Bawa and Tushar Khurana who cumulatively have more than<br /> 10+ years of experience across consumer internet and consumer brands. They met in 2016<br /> on a train journey named Jagriti Yatra and have known each other since then.<br /> Perfora has raised a seed round of capital in June 2022 and is backed by marquee investors<br /> like Sauce.vc, Lotus Herbals Family Office, Shiprocket Ventures, and celebrated<br /> entrepreneurs.<br /> The brand believes in adding value in the life of everyday consumers and is conscious of its<br /> impact on the environment. It is the only Indian oral care brand that is a proud member of<br /> 1% For The Planet and as a part of its association, 1% of its revenue is directed towards<br /> non-profit organisations.<br /> &nbsp;</div>
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