<div data-end="941" data-start="603"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;"><strong data-end="621" data-start="603">About the Role</strong><br data-end="624" data-start="621" /> We are looking for a performance-driven <strong data-end="687" data-start="664">Creative Strategist</strong> who can bridge data with storytelling. This role will work closely with the growth, content, and brand teams to craft compelling creatives that drive conversions and retention. You&rsquo;ll be leading ideation and strategy while also mentoring junior writers.</span></span></div> <div data-end="941" data-start="603">&nbsp;</div> <div data-end="969" data-start="943"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;"><strong data-end="967" data-start="943">Key Responsibilities</strong></span></span></div> <ul data-end="1753" data-start="970"> <li data-end="1079" data-start="970"> <div data-end="1079" data-start="972"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">Own and lead the creative strategy for performance marketing channels, especially <strong data-end="1077" data-start="1054">Google and Meta ads</strong></span></span></div> </li> <li data-end="1190" data-start="1080"> <div data-end="1190" data-start="1082"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">Work closely with the growth team to analyze ad performance and translate insights into creative direction</span></span></div> </li> <li data-end="1294" data-start="1191"> <div data-end="1294" data-start="1193"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">Collaborate with designers, video editors, and copywriters to build high-performing creative assets</span></span></div> </li> <li data-end="1394" data-start="1295"> <div data-end="1394" data-start="1297"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">Strategize and execute storytelling for <strong data-end="1360" data-start="1337">retention campaigns</strong> (email, SMS, WhatsApp, loyalty)</span></span></div> </li> <li data-end="1479" data-start="1395"> <div data-end="1479" data-start="1397"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">Maintain a sharp eye for customer psychology, hook building, and content formats</span></span></div> </li> <li data-end="1598" data-start="1480"> <div data-end="1598" data-start="1482"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">Manage and mentor junior copywriters or content writers to deliver brand-aligned yet performance-focused messaging</span></span></div> </li> <li data-end="1679" data-start="1599"> <div data-end="1679" data-start="1601"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">Ideate and A/B test content frameworks across static, video, and UGC formats</span></span></div> </li> <li data-end="1753" data-start="1680"> <div data-end="1753" data-start="1682"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">Stay updated with trends in the D2C and performance marketing ecosystem</span></span></div> </li> </ul> <div data-end="1783" data-start="1755"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;"><strong data-end="1781" data-start="1755">What We&rsquo;re Looking For</strong></span></span></div> <ul data-end="2308" data-start="1784"> <li data-end="1884" data-start="1784"> <div data-end="1884" data-start="1786"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">1&ndash;3 years of experience in creative strategy, performance marketing, or content-led growth roles</span></span></div> </li> <li data-end="1945" data-start="1885"> <div data-end="1945" data-start="1887"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">Hands-on experience working with <strong data-end="1943" data-start="1920">Meta and Google Ads</strong></span></span></div> </li> <li data-end="2027" data-start="1946"> <div data-end="2027" data-start="1948"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">Experience working with <strong data-end="1996" data-start="1972">retention strategies</strong> (email marketing, CRM, etc.)</span></span></div> </li> <li data-end="2085" data-start="2028"> <div data-end="2085" data-start="2030"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">Prior exposure to a <strong data-end="2063" data-start="2050">D2C brand</strong> is highly preferred</span></span></div> </li> <li data-end="2160" data-start="2086"> <div data-end="2160" data-start="2088"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">Ability to work cross-functionally with performance and creative teams</span></span></div> </li> <li data-end="2239" data-start="2161"> <div data-end="2239" data-start="2163"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">Strong analytical mindset with a love for experimentation and optimization</span></span></div> </li> <li data-end="2308" data-start="2240"> <div data-end="2308" data-start="2242"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">Leadership potential and a collaborative, problem-solving approach</span></span></div> </li> </ul>