Manager - Site Merchandising & Analytics

Company Overview

Not specified.

Job Summary

We are seeking a data-driven Site Merchandising & Analytics professional to oversee end-to-end website merchandising, conversion optimization, and revenue growth planning across multiple platforms. This role operates at the intersection of business strategy, analytics, and cross-functional execution, with responsibilities spanning demand planning, top-line revenue, and funnel optimization. The ideal candidate will be skilled in developing comprehensive Annual Operating Plans (AOP) and analyzing SKU-level data to drive continuous improvement and maximize revenue.

Responsibilities

• Website Merchandising (End-to-End):
  • Own on-site merchandising strategies across platforms, including homepage, category, and landing page curation, banner planning, navigation, and collection strategies.
  • Ensure merchandising calendars align with festive, seasonal, and ongoing campaigns.
  • Maintain catalog hygiene through accurate pricing, product tagging, category mapping, and search/filter relevance.
• Festive & Seasonal Demand Planning:
  • Lead demand forecasting for major festive and seasonal periods such as Diwali, Valentine’s Day, Rakhi, Christmas, and Mother’s Day, focusing on YoY growth.
  • Collaborate with buying and category teams to translate forecasts into inventory and catalog readiness plans.
  • Track post-season performance and incorporate insights into future forecasts.
• Data Analytics, Reporting & Conversion Rate Optimization (CRO):
  • Manage website analytics reporting covering traffic, conversion, revenue, Average Order Value (AOV), and funnel drop-offs across all platforms.
  • Design and execute conversion optimization initiatives, funnel audits, and UX experiments.
  • Develop dashboards and recurring reports (daily/weekly/monthly) to provide leadership with business health insights.
• Annual Operating Plan (AOP) & Growth Strategy:
  • Develop the yearly AOP for all channels, setting targets for conversion, traffic, and revenue.
  • Identify and prioritize growth levers such as pricing, UX, catalog, marketing funnel, and retention strategies.
  • Monitor execution against the AOP and adjust strategies based on performance data.
• Cross-Functional Coordination:
  • Collaborate with category teams on curation, price-gap analysis, and catalog improvements.
  • Work with product and UX teams to identify UI/UX enhancements to improve conversion rates.
  • Coordinate with tech teams to log, prioritize, and resolve front-end issues impacting site experience or conversion.
  • Act as a bridge between business goals and execution teams, ensuring alignment on priorities and timelines.
• Performance Monitoring & Catalog Lifecycle Management:
  • Track daily conversion metrics at SKU, page, and site levels; flag anomalies and act swiftly.
  • Manage product lifecycle by phasing out non-performing SKUs and emphasizing top performers.
  • Maintain a feedback loop between performance data and merchandising decisions.
• Additional Responsibilities:
  • Conduct competitive benchmarking on merchandising, pricing, and UX practices.
  • Oversee or partner on on-site search and personalization/recommendation performance.
  • Collaborate with paid marketing teams to align landing pages and offers.
  • Coordinate with retention/CRM teams to ensure on-site experience complements lifecycle marketing.
  • Manage merchandising parity across mobile app and mobile web platforms, if applicable.

Qualifications

• Bachelor's degree required; MBA preferred.
• 10+ years of experience in e-commerce, D2C, or digital business roles, with a focus on merchandising, growth, or analytics.
• Strong analytical skills with proficiency in dashboards, funnel data, cohort, and SKU-level analysis.
• Working knowledge of web analytics tools such as Google Analytics/GA4, MixPanel, Microsoft BI, or similar.
• Excellent stakeholder management skills to align cross-functional teams.
• Strong business acumen, capable of linking merchandising and UX decisions to revenue outcomes.
• Advanced proficiency in Excel/Google Sheets.
• Prior experience in demand planning/forecasting, especially in seasonal or festive-heavy businesses.
• Experience managing or owning a P&L-linked metric (conversion, revenue, or growth target).
• Experience working with product/UX and tech teams in an agile environment is a plus.

Preferred Skills

• Knowledge of on-site search and personalization/recommendation systems.
• Experience with mobile app/web merchandising parity.
• Familiarity with paid and performance marketing strategies.
• Strong problem-solving and prioritization skills, capable of balancing strategic planning with day-to-day execution.

Experience

• 10+ years of relevant experience in e-commerce, D2C, or digital growth roles.
• Proven track record of managing P&L metrics such as revenue, conversion, or growth targets.
• Experience working closely with product, UX, and technology teams in an agile setting.

Environment

• The role is based in Mumbai.
• The work environment involves collaborative cross-functional teams including category, product, tech, marketing, and CRM.
• The position may require coordination across multiple platforms and channels, with a focus on digital and e-commerce environments.