Chief Marketing Officer (CMO)

Company Overview

Not specified.

Job Summary

The Chief Marketing Officer (CMO) will serve as a core commercial growth engine for leading and scaling a unified marketing strategy that integrates Brand, Digital, Performance, and Customer Experience. The role is responsible for enhancing overall profitability by strengthening brand positioning, optimizing multi-channel customer acquisition and retention, and maximizing marketing ROI to drive sustainable revenue growth across both online and offline touchpoints.

Responsibilities

• Own the Marketing & Growth Agenda

  • Develop and execute the overall marketing strategy aligned with the company's growth and revenue goals.
  • Translate business objectives into clear marketing priorities, investments, and measurable outcomes.
  • Build a balanced marketing engine encompassing brand, performance, digital, CRM, content, social, and partnerships.
  • Identify new growth opportunities across channels, customer segments, geographies, and categories.
  • Collaborate closely with the CEO and leadership team to shape the company's next phase of growth.

• Build the Brand

  • Strengthen brand positioning, proposition, and distinctive point of view.
  • Develop a compelling brand narrative resonating with the core female consumer.
  • Lead brand campaigns, content strategy, social media, and consumer communication.
  • Ensure consistency of brand identity and experience across digital and offline touchpoints.
  • Enhance brand awareness, consideration, preference, and customer loyalty.
  • Balance long-term brand equity with short-term commercial objectives.

• Drive Performance & Digital Growth

  • Own the performance marketing strategy across platforms including Meta, Google, and other relevant channels.
  • Establish a rigorous framework for evaluating marketing spends and incremental returns.
  • Improve the customer funnel: traffic → engagement → conversion → repeat purchase → lifetime value.
  • Optimize customer acquisition costs and marketing efficiency.
  • Experiment with new channels, audiences, creatives, formats, and strategies.

• Own Marketing Economics & ROI

  • Manage the marketing budget and allocation across brand and performance initiatives.
  • Define clear ROI/ROAS and business-performance metrics for marketing investments.
  • Evaluate advertising effectiveness beyond vanity metrics.
  • Understand and leverage CAC, LTV, AOV, conversion rates, and contribution margins.
  • Build a data-led decision-making framework for marketing spend and expected returns.
  • Develop measurement systems to distinguish incremental growth from attributed growth.

• Customer & CRM

  • Develop a deep understanding of customer segments, cohorts, and purchase behavior.
  • Implement strategies to increase repeat purchases, customer lifetime value, and retention.
  • Strengthen CRM, lifecycle marketing, personalization, and remarketing efforts.
  • Use customer insights to influence product, assortment, pricing, and merchandising.

• Digital Commerce

  • Collaborate with e-commerce, SEO, and product teams to improve online conversion and revenue.
  • Identify opportunities across website experience, merchandising, landing pages, search, discovery, and checkout.
  • Develop strategies for launches, collections, seasonal moments, and promotional calendars.
  • Use data and experimentation to enhance the digital customer journey.

• Team & Agency Leadership

  • Build and lead a high-performing marketing organization across various functions.
  • Set clear goals, metrics, and accountability for the marketing team.
  • Manage external agencies and partners effectively.
  • Create an operating model combining internal capabilities with external expertise.
  • Foster a culture of experimentation, analytical rigor, and commercial ownership.

Qualifications

• Educational Qualifications: Bachelor's degree in Marketing, Business Administration, or related fields; MBA from a top-tier institute preferred.
• Experience: 12+ years of overall experience with significant leadership in consumer marketing.
• Proven experience in scaling D2C/digital-first consumer brands.
• Strong background in brand marketing and performance marketing.
• Experience managing large marketing budgets with measurable business outcomes.
• Prior experience in female-oriented categories such as fashion, beauty, personal care, jewelry, lifestyle, wellness, or related sectors.
• Demonstrated ability to connect marketing investments to revenue and profitability.
• Deep understanding of unit economics, customer economics, CAC, LTV, AOV, and contribution margins.
• Experience working in digital/e-commerce-driven businesses balancing online and offline growth.

Preferred Skills

• Strong consumer instincts and understanding of contemporary female consumers.
• Entrepreneurial, hands-on, with high ownership and bias for action.
• Ability to operate effectively in a fast-growing, entrepreneurial environment.
• Excellent stakeholder management and communication skills.
• Ability to challenge conventional marketing wisdom based on data insights.
• Experience in building and defending business cases for marketing investments.

Experience

• Minimum of 10+ years in consumer marketing leadership roles.
• Proven track record in scaling digital-first brands.
• Experience in female-oriented consumer categories is strongly preferred.
• Demonstrated success in driving revenue growth through integrated marketing strategies.

Environment

• Location: Delhi, on-site at the company’s head office.
• The role involves working in a fast-paced, entrepreneurial environment with cross-functional collaboration.
• The position requires leadership of internal teams and external agencies.

Salary

Not specified.

Growth Opportunities

Not specified.

Benefits

Not specified.