ABOUT VEGROW
Vegrow – India’s largest B2B fruit marketplace - has established a strong presence in the fruits
segment in India, which is a large, unorganized market that is poised for tech-led disruption
due to its fragmented and localized operational structure and is characterized by the
involvement of multiple intermediaries facilitating transactions. Vegrow’s competitive advantage
is the depth of its multi-channel demand stack and its use of technology for demand-supply
matchmaking. The company maximizes farmers’ income, by accurately grading produce and
efficiently matching it with the most suitable demand channel. This creates a virtuous cycle,
attracting more farmers through competitive pricing as well as more buyers, who seek
consistency in both price and quality.
Established in 2020 by IIT alumni Praneeth Kumar, Mrudhukar Batchu, Kiran Naik and Shobhit
Jain, Vegrow boasts a founding team with extensive agricultural expertise and significant
exposure to hyper-growth marketplaces gained from their previous roles at ITC, Urban Company
& Chronus. This blend of deep knowledge in the agricultural value chain, strategic product and
tech thinking, and a shared passion for achieving a substantial impact on a large scale forms a
formidable driving force within the sector. Vegrow is a fast-growing company and has scaled to

over 600+-member young and passionate team with a very strong leadership who are ex-
entrepreneurs with a blend of Agri & non-Agri expertise coming from successful organisations

like Godrej, Reliance, ITC, Microsoft, Zomato, Flipkart, Urban Company, Adani, Udaan etc.
The company has raised US$46M in its Series C primary and secondary funding in January 2024.
This new funding round has been led by GIC, Singapore’s sovereign wealth fund, with significant
participation from existing investor Prosus Ventures and continued support from Matrix Partners
India, Elevation Capital, and Lightspeed.
Vegrow is an equal opportunity employer.
https://vegrow.in/

ROLE: BUSINESS FINANCE
LOCATION: BENGALURU
Who Are We Looking For
A strategic financial advisor to the Management, responsible for managing the Business Finance
function with a focus on business planning, AOP, business evaluation, reporting, liaison and
networking with right stakeholders, and on the financial success of each business line.
Key Responsibilities
• Develop a financial plan and oversee financial budgeting and forecasting for the
business, considering the long term strategy of the business
• Manage business development activities according to financial plans to achieve
profitability and revenue.
• Modify the financial plan and budget amount based on the changes in business plans.
• Assist in the preparation of capital budgets for the business units.
• Develop profit and loss plans maximised returns and profit targets.
• Manage the profit and loss statements and cash and balance sheets to ensure financial
integrity.
• Review the actual results against the budgeted goals to identify and correct accounting
issues and variances.
• Provide financial support and advice to Management in closing business deals.
• Monitor KPI and identify the cause of any unexpected variances
• Monitor the commercial aspects of transactions, prioritizing accuracy and compliance
• Work closely with business units to evaluate financial viability of models
• Scenario planning, sensitivity and competition analysis of business to deliver predictably
• Support controllership team in the closing book on time and meeting statutory
requirements
• Build various processes in areas of Planning and Budgeting
What We Are Looking For
• CA/MBA Finance with 7+ years of post-qualification experience
• Proficient in analysing, gathering, managing & documenting information
• Has an eye for detail and is process-oriented
• Experience in working on unit economics i.e., AOPs, Business performance, financial
reporting, business strategy
• Good communication skills
• Experience in managing stakeholders & team.