Performance Marketing Manager | Scrabble
Posted on October 17, 2024
Job Description
<div>Job Responsibilities</div>
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<div>• Develop (through the content & Advertising team) and oversee overall performance marketing strategy • Create and manage Google Ad campaigns. (SEM) • Create and manage Facebook Ads and Instagram Ads. (Social media advertising) • Ensure top organic search ranking positions (SEO) • Regularly review and optimise all advertising campaigns for positive ROAS • Manage paid listings on third party websites and media partners • Develop and oversee email marketing and marketing automation strategy • Set up, manage, and optimise email marketing campaigns (EDM newsletters, drip campaigns, loyalty campaigns, etc.) • Manage Google Analytics to track and measure all marketing campaigns • Regularly review multi-channel analytics reports (Search, Social, Ads, Email, Website, Blog) and recommend optimisation action plans to sales and marketing teams • Conduct regular conversion rate optimisation audits and execute A/B tests, user testing/feedback to improve conversion rates across the brands’ digital channels and assets</div>
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<div>Qualification</div>
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<div>• In-depth knowledge of web analytics, Google Adwords, Facebook Marketing • Leadership skills with the ability to set and prioritize goals • Analytical mind • Should be from a TOP School such as IIT, BITS, /NIT if from Tech, or IIM, ISB, MDI and the likes. • Proficient in spoken and written English • Strong proven track record for managing millions in ad spend • Email marketing platforms • Self-driven • Degree in Marketing communications or equivalent</div>