Head of Brand Development and Management

Job Summary

The Head of Brand Development & Management will be responsible for shaping and strengthening the organization's brand identity, reputation, and strategic positioning. This role focuses on brand strategy, engagement, and perception management. The individual will drive a turnaround strategy to elevate brand equity, ensuring long-term customer and market trust.

Responsibilities

• Brand Strategy & Positioning: Define and execute a brand vision and identity that aligns with the company’s long-term goals. Oversee brand architecture, messaging, and tone across all channels to maintain consistency and authenticity.
• Brand Development & Growth: Drive strategic brand partnerships to enhance credibility and reach. Work closely with cross-functional teams to ensure brand alignment in all business activities.
• Reputation Management & Thought Leadership: Strengthen the organization’s reputation by positioning key leaders as industry thought leaders through content, PR, and strategic communication.
• Customer & Market Engagement: Drive brand engagement strategies that build customer loyalty and trust. Develop high-impact brand storytelling and content initiatives that resonate with key audiences.
• Digital Brand Presence & Innovation: Strengthen the company’s digital footprint by ensuring a cohesive and impactful presence across digital platforms. Lead brand-led innovation initiatives.
• Governance & Performance Metrics: Establish KPIs to measure brand health, recognition, and engagement. Conduct regular brand audits and competitive benchmarking.

Qualifications

• Experience: 13+ years in brand development, corporate branding, or strategic communication, preferably in highly competitive industries.
• Skills & Expertise:
  • Proven ability to turn around and elevate brand reputation.
  • Strong understanding of brand equity management, corporate identity, and storytelling.
  • Expertise in brand-led engagement, digital brand strategy, and customer experience alignment.
  • Ability to work closely with C-suite executives to align branding with business objectives.
• Certifications: Preferred - Brand Management, Strategic Marketing, or Corporate Communications.

Preferred Skills

• Experience in managing data analytics models to understand customer behavior.
• Expertise in digital asset management, including website and customer portal development.
• Proven track record in demand generation and digital marketing.

Experience

Minimum of 13 years in brand development, corporate branding, or strategic communication roles, with strong experience in competitive industries.

Environment

The role is based in Gurugram, with a typical work setting that may include both in-office and digital engagements.

Deadline

Applications are open until April 29, 2025.

Note: This job description is indicative and may evolve with the evolving needs of the business.