Role: Head – Retention & Data-Led Growth (European Fashion E-Commerce Relaunch)

Location: Delhi (GK2 Office)
Reporting To: Promoter Group (India & Europe)
Travel: Interaction with Europe-based stakeholders
Time Overlap: Evening availability required (Europe time zone alignment)

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About the Opportunity

A family office with prior successful European fashion acquisitions is launching an asset-light, AI-led fashion e-commerce platform.

The group has previously acquired and exited multiple European offline apparel businesses (~€250M scale). Learning from those experiences, the next chapter is a fully asset-light, technology-led model.

We are currently acquiring a German e-commerce platform (previous revenue €50–60M annually), which includes:

• 2M+ Facebook followers

• 350K+ Instagram followers

• 1M+ push notification database

• Significant historical transactional & customer data

The online business was shut down ~6 months ago and is now being acquired as a standalone asset.

The mandate is to relaunch and monetise this dormant but high-value customer base using data, retention marketing, and AI-enabled personalisation.

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Role Objective

To relaunch and scale a European fashion e-commerce platform by:

• Reactivating dormant customers

• Leveraging historical purchase behaviour data

• Driving retention-led revenue growth

• Building a scalable AI-led CRM backbone

• Establishing a repeatable acquisition-to-relaunch playbook for future European acquisitions

This is not a “spend on Meta and Google” role.
This is a retention, CRM, and monetisation-first mandate.

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Core Responsibilities

1. Customer Reactivation & Retention Strategy

• Analyse historical customer data (purchase history, frequency, colour/category preference, returns)

• Build cohort-level reactivation strategies

• Design personalised communication flows

• Drive repeat purchase behaviour

2. CRM & Lifecycle Marketing

• Own email, push notification, and retention marketing strategy

• Build automated lifecycle journeys

• Create segmented campaigns based on behavioural data

• Optimise engagement and conversion from dormant users

3. AI-Led Personalisation

• Work with tech teams to leverage AI models for product recommendation

• Use purchase history to curate hyper-personalised feeds

• Build “one-to-one marketing” capability at scale

4. Commercial Accountability

• Drive revenue from existing database

• Improve repeat purchase rate

• Manage contribution margin and return ratios

• Build predictable revenue from reactivated cohorts

5. Hands-On Execution

This is a hands-on build role in the initial phase.
The candidate will:

• Set up systems

• Build processes

• Execute campaigns directly

• Scale a team over time

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What This Role Is NOT

• Not a brand marketing role

• Not a pure paid media acquisition role

• Not a high-level strategic advisory role

• Not a “VP in presentation mode”

This is a builder’s role.

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Ideal Candidate Profile

• 8–12 years in D2C / E-commerce / Retention / CRM marketing

• Strong experience in lifecycle marketing

• Deep understanding of cohort analysis & behavioural segmentation

• Hands-on experience with marketing automation platforms

• Exposure to European or Western markets preferred (not mandatory)

• Data-driven mindset with commercial ownership

• Comfortable working evenings due to Europe overlap

• Age bracket preferred: Early 30s to mid-30s (hands-on digital native mindset)

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Why This Opportunity Is Unique

• Backed by financially strong promoter group

• Asset-light model (no heavy inventory risk)

• Massive dormant customer base ready to monetise

• AI-first infrastructure

• Platform to scale into multiple European acquisitions

• Opportunity to build a repeatable growth engine across markets