<p>As the Digital Presence and Brand Lead, you will play a pivotal role in shaping and enhancing our brand&#39;s online presence. You will be responsible for developing and implementing digital marketing strategies, managing online campaigns, and ensuring our brand is well-represented across various digital platforms. This role requires a creative and analytical mindset, strong leadership skills, and a passion for staying at the forefront of digital marketing trends.</p> <p><strong>Key Responsibilities:</strong></p> <ol> <li> <p><strong>Digital Marketing Strategy:</strong> Develop and execute a comprehensive digital marketing strategy that aligns with the company&#39;s objectives and brand identity.</p> </li> <li> <p><strong>Online Campaign Management:</strong> Plan and oversee digital advertising campaigns, including PPC, social media advertising, email marketing, and content marketing, to maximize brand exposure and ROI.</p> </li> <li> <p><strong>Brand Management:</strong> Ensure consistent and compelling brand messaging and visuals across all digital channels.</p> </li> <li> <p><strong>Website Optimization:</strong> Collaborate with web developers and designers to enhance the user experience and drive conversions on the company website.</p> </li> <li> <p><strong>SEO and SEM:</strong> Lead SEO and SEM efforts to improve organic search rankings and increase website traffic.</p> </li> <li> <p><strong>Content Creation:</strong> Create and oversee the production of high-quality digital content, including blog posts, videos, infographics, and more, to engage the target audience.</p> </li> <li> <p><strong>Analytics and Reporting:</strong> Monitor key performance indicators (KPIs) and use data-driven insights to optimize digital marketing efforts continually.</p> </li> <li> <p><strong>Social Media Management:</strong> Manage and grow the company&#39;s social media presence, including content scheduling, community engagement, and performance tracking.</p> </li> <li> <p><strong>Team Leadership:</strong> Build and lead a high-performing digital marketing team, providing guidance, mentorship, and fostering a collaborative work environment.</p> </li> </ol> <p>&nbsp;</p> <ul> </ul>