Strategy Development:

* Develop and execute social media strategies aligned with overall marketing objectives and brand identity.

* Identify key target audiences and tailor content to effectively engage and resonate with them.

* Stay abreast of industry trends and competitor activities to continually refine and optimize strategies.

Content Creation and Management:

* Create compelling and visually appealing content (including but not limited to images, videos, and copy) for various social media platforms such as Instagram, YouTube, Snapchat, Linkedin, Pinterest, etc.

* Plan and schedule content calendars to ensure consistent and timely posting.

Campaign Execution:

* Plan and execute social media campaigns (including promotions, contests, influencer partnerships, etc.) to drive user engagement, traffic, and conversions.

* Collaborate with cross-functional teams (e.g., marketing, sales, product development) to integrate social media initiatives with overall business objectives.

Performance Analysis and Reporting:

* Monitor and analyze key performance metrics (e.g., reach, engagement, conversion rates) to assess the effectiveness of social media efforts.

* Generate regular reports summarizing campaign results and provide actionable insights for continuous improvement.

 

 

* Bachelor's degree in Marketing, Communications, Business Administration, or related field.

* Proven experience of at least 1 year in social media management, preferably from an e-commerce industry.

* Strong understanding of social media platforms, algorithms, and analytics tools.

* Excellent written and verbal communication skills.

* Creative thinker with a passion for storytelling and visual aesthetics.

* Ability to work independently and collaboratively in a fast-paced environment.

* Detail-oriented with strong organizational and time management skills.

* Familiarity with e-commerce platforms and digital marketing principles is a plus.