Growth Manager | Scrabble

Posted on May 11, 2025

Job Description

Key Responsibilities

Growth Marketing & Performance Optimization:
- Develop and execute comprehensive growth marketing strategies with a strong focus on performance marketing, SEO, and ancillary channels.
- Lead end-to-end management of LinkedIn marketing campaigns from planning to execution, ensuring optimal ROI and brand visibility.
- Work closely with analytics teams to monitor, analyze, and optimize key performance metrics across channels.
Scaling Ancillary Channels:
- Identify, test, and scale ancillary marketing channels to support and drive incremental user acquisition, engagement, and revenue growth.
- Collaborate with cross-functional teams to integrate marketing initiatives with overall product and business strategies.
Campaign Management & Execution:
- Plan, execute, and optimize digital campaigns across multiple channels while ensuring consistent brand messaging.
- Utilize data-driven insights to refine channel strategies, manage budgets, and ensure that each campaign achieves its targets.
Collaboration & Reporting:
- Report directly to the founders, providing regular updates and strategic recommendations based on performance analysis.
- Work in tandem with product, sales, and content teams to ensure the marketing strategy is aligned with business goals.
- Keep abreast of digital marketing trends and emerging best practices to maintain a competitive edge.

Qualifications & Requirements

Educational Background:
- Must be an alumnus from a premier institute (IIT or NIT preferred).
Experience:
- Demonstrable expertise in growth marketing, SEO, and/or performance marketing.
- Proven track record in scaling ancillary channels, with quantitative achievements to showcase your impact.
- Hands-on experience managing and optimizing LinkedIn marketing campaigns.
Skills & Competencies:
- Strong analytical skills with the ability to transform data into actionable insights.
- Proficient in using marketing analytics tools (e.g., Google Analytics, LinkedIn Campaign Manager, SEMrush).
- Excellent communication and project management skills, with a collaborative approach to working with cross-functional teams.
- A proactive, experimental mindset capable of driving continuous improvement in all marketing initiatives.
Additional Attributes:
- Entrepreneurial spirit, with an ability to adapt in a fast-paced startup environment.
- Creative thinker who can balance innovative ideas with practical execution.