Lead user acquisition for one of the biggest genres on the Pocket FM platform<br /> • Led a high-performing team to create and implement strategic marketing initiatives across various marketing functions including performance marketing, events, social media marketing, product marketing and partnerships.<br /> • Creating and implementing the growth plan in line with overall business objectives while striking a balance between longer-term strategic brand-building activities, mid-term scaling and team expansion, as well as quick wins to achieve targets<br /> • Ideate, test and scale new acquisition channels (Organic and paid)<br /> • Drive marketing decisions through quantitative results and AB testing, and qualitative research and customer insights<br /> • Collaborate with internal teams like creative, product, tech and more, to drive growth