Set up, maintain, and optimize HubSpot and other GTM systems to serve as the

 

central source of truth for marketing and sales.

 

● Ensure leads are routed correctly, campaigns are tracked accurately, and reporting is

 

clear and actionable.

 

● Build dashboards and reports that provide insights into campaign performance,

 

pipeline health, and ROI.

 

● Analyze trends and performance data to identify opportunities to improve campaigns

 

and sales outcomes.

 

● Support the launch and smooth execution of GTM campaigns, product launches,

 

events, and account-based initiatives.

 

● Collaborate closely with sales and marketing teams to streamline lead handoffs,

 

nurture flows, and workflows.

 

● Continuously improve processes so the team can operate faster, smarter, and more predictably as the company grows.