Influencer Marketing | Scrabble
Posted on April 6, 2023
Job Description
What you’ll be doing:
· You will be a part of core brand team working on Growth strategy
· Work closing with the growth team to drive performance and digital marketing
· Set and implement social media and communication campaigns to align with
marketing strategies
· Organize and participate in events to build community and boost brand awareness
· Coordinate with Marketing, PR and Communications teams to ensure brand
consistency
· Identify and maintain a list of top influencers for outreach and work to partner with
them for Instagram, YouTube and any other . with a focus on the INDIA market.
· Decoding briefs and creating influencer marketing solutions that can be translated
into achievable business objectives.
· Conceptualizing & implementing campaigns in partnership with affiliates.
· Recognizing Following social media trends and suggesting new content strategies for
influencer marketing.
· Develops and maintains the brand voice and tone.
· Use data-driven marketing to guide all copy decisions.
· Visualise creatives and work with a team of designers
· Thrive in a fast-paced work environment and meet tight deadlines.
· Presents creative briefs and finished projects to the company’s stakeholders.
Requirements:
· Excellent verbal communication skills
· Hands on experience with social media management for brands
· Ability to interpret website traffic and online customer engagement metrics
· Knowledge of online marketing and marketing channels
· Attention to detail and ability to multitask
· Have a sound understanding of the social media, meme culture, creators and
entertainment industry trends
· Ability to work independently yet with a large team, organize, set priorities and
complete work within given deadlines
· You will be a part of core brand team working on Growth strategy
· Work closing with the growth team to drive performance and digital marketing
· Set and implement social media and communication campaigns to align with
marketing strategies
· Organize and participate in events to build community and boost brand awareness
· Coordinate with Marketing, PR and Communications teams to ensure brand
consistency
· Identify and maintain a list of top influencers for outreach and work to partner with
them for Instagram, YouTube and any other . with a focus on the INDIA market.
· Decoding briefs and creating influencer marketing solutions that can be translated
into achievable business objectives.
· Conceptualizing & implementing campaigns in partnership with affiliates.
· Recognizing Following social media trends and suggesting new content strategies for
influencer marketing.
· Develops and maintains the brand voice and tone.
· Use data-driven marketing to guide all copy decisions.
· Visualise creatives and work with a team of designers
· Thrive in a fast-paced work environment and meet tight deadlines.
· Presents creative briefs and finished projects to the company’s stakeholders.
Requirements:
· Excellent verbal communication skills
· Hands on experience with social media management for brands
· Ability to interpret website traffic and online customer engagement metrics
· Knowledge of online marketing and marketing channels
· Attention to detail and ability to multitask
· Have a sound understanding of the social media, meme culture, creators and
entertainment industry trends
· Ability to work independently yet with a large team, organize, set priorities and
complete work within given deadlines