Content Creation: Create and manage compelling digital content—graphics, videos,

 

and infographics - for web, blog, emails, and socials, all aligned with Sula’s brand

 

identity.

 

• Social Media Management: Plan and execute social media strategies to increase

 

brand awareness and engagement across platforms such as Instagram, Facebook,

 

Twitter, and LinkedIn, and monitor trends, and responding to customer inquiries.

 

• Performance Marketing: Manage and optimize digital advertising campaigns

 

(Google Ads, Facebook Ads, etc.) to drive traffic, engagement.

 

• Influencer Marketing: Identify and collaborate with relevant influencers and brand

 

ambassadors to enhance brand visibility and credibility and manage relationships to

 

ensure alignment with Sula’s marketing objectives.

 

• Budgeting: Prepare marketing budget and monitor expenses to ensure costeffectiveness. Track and report on budget performance, providing recommendations

 

for adjustments, as necessary.

 

• Collaboration: Collaborate with agency partners and stakeholders across level to

 

align market