● GTM - Plan, strategize, and implement the go-to-market strategy for the 0-1 stage of the product<br /> (channels, customer acquisition, customer journey, growth, communities)<br /> ● Product positioning - Be a part of the early journey of product development, shaping up product<br /> features, basic feedback from the users and channels, and determining the messaging<br /> ● Monetization – As engagement and scale soars, drive experimentations on monetization, to come up<br /> with a long term strategy<br /> ● Be a part of founding team driving PMF and GTM fit - indicated via the k-factor and scale<br /> ● Build and grow a community of kids and creators<br /> ● Conduct market research, analysis, and estimation<br /> ● Experiment and drive top-of-the-funnel awareness and improve user acquisition across new channels<br /> ● Be a part of user interviews, play-testing sessions with kids, and creator sessions