WHAT YOU’LL BE DOING?  Lead Brand Marketing, Strategy, Content and Communication for the brand  Creating Brand positioning and differentiation strategies, generating brand anticipation and planning Brand launch keeping in mind the key insights gained from customer and competitor analysis  Translate brand strategies into brand plans, brand positioning, category, product planning and go-to-market execution plans  Establishing the brand visibility and fuelling its recognition  Accountable to lead marketing campaigns, content, understanding the brand well, and integrating the brand communication across all channels  Responsible for 360 degree Marketing such as Digital Marketing, Social Media, Content, Offline activation, Pop ups, GT /MT etc  Develop & conduct marketing campaigns to increase traffic & conversion  Own and drive social media presence for the brand  Identify events for Pop-ups and other brand promotion activities  Creation of marketing calendars and segmenting the budget across campaigns and channels  Creating ,maintaining and executing content calendar  Identify and maintain a list of top influencers for outreach and work to partner with them for Instagram, YouTube and any other with a focus on the INDIA market.  Decoding briefs and creating influencer marketing solutions that can be translated into achievable business objectives.  On boarding, Cost negotiation, Briefing & Campaign Execution with influencers/ influencer marketing agencies for campaigns, joint venture partnership and strategic partnership  Initiating Community building to drive brand desire and consumer loyalty  Analyzing and researching consumer markets, monitoring market trends and identifying potential areas to expand, based upon consumer needs and spending habits WHAT YOU’LL BRING TO THE TEAM?  4-6 years of experience working for a D2C/ Food/FMCG brand  Knowhow of current D2C brands and consumers  Understanding of brand marketing and communication  Expertise in online and offline marketing  Strong organizational, critical thinking, and communications skills  Good attention to detail and the ability to prioritize in a fast-paced environment  Ability to multi task WHY WORK WITH US:  You will be part of our founding team and get your hands dirty in the 0-1 stage of building a D2C brand.  You will work with a solid set of people from diverse backgrounds.  You will independently lead projects and have ownership of your deliverables.  You will be pushed out of your comfort zone and watch your learning curve spike.