Analyze brand positioning and consumer insights, consumer behavior and market activity to drive marketing initiatives. • Establish performance specifications, cost and price parameters, market applications and sales estimates. • Maintain brand integrity across marketing initiatives and communications – with a flair for social media & digital content. • Measure and report performance of all marketing campaigns, and assess ROI and KPIs • Monitor market trends, research consumer markets and competitor’s activities • Oversee new and ongoing marketing and advertising activities • Monitor product distribution and consumer reactions • Devise innovate growth strategies • Monitor on-going market trends and competitive activities on digital platforms. • Engage and contribute to development of New product development and launch strategies. • Collaborating with different teams such as creative, legal, etc.