Job Description
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<p dir="ltr"><b id="docs-internal-guid-b7f04923-7fff-92a8-2a1d-9f8caaf58af3">Role Title: Head of Marketing - performance, influencer/community, social brand language</b></p>
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<li aria-level="1" dir="ltr">
<p dir="ltr" role="presentation"><b id="docs-internal-guid-b7f04923-7fff-92a8-2a1d-9f8caaf58af3">Branding and content</b></p>
</li>
<li aria-level="1" dir="ltr">
<p dir="ltr" role="presentation"><b id="docs-internal-guid-b7f04923-7fff-92a8-2a1d-9f8caaf58af3">Influencer</b></p>
</li>
<li aria-level="1" dir="ltr">
<p dir="ltr" role="presentation"><b id="docs-internal-guid-b7f04923-7fff-92a8-2a1d-9f8caaf58af3">Performance</b></p>
</li>
</ol>
<p dir="ltr"><b id="docs-internal-guid-b7f04923-7fff-92a8-2a1d-9f8caaf58af3">Reporting to: unsure</b></p>
<p dir="ltr"><b id="docs-internal-guid-b7f04923-7fff-92a8-2a1d-9f8caaf58af3">Team structure:</b></p>
<p dir="ltr"><b id="docs-internal-guid-b7f04923-7fff-92a8-2a1d-9f8caaf58af3">Content head - contractual, strong pedigree</b></p>
<p dir="ltr"><b id="docs-internal-guid-b7f04923-7fff-92a8-2a1d-9f8caaf58af3">Art director</b></p>
<p dir="ltr"><b id="docs-internal-guid-b7f04923-7fff-92a8-2a1d-9f8caaf58af3">Video editor</b></p>
<p dir="ltr"><b id="docs-internal-guid-b7f04923-7fff-92a8-2a1d-9f8caaf58af3">Graphic designer</b></p>
<p dir="ltr"><b id="docs-internal-guid-b7f04923-7fff-92a8-2a1d-9f8caaf58af3">Performance marketing person</b></p>
<p dir="ltr"><b id="docs-internal-guid-b7f04923-7fff-92a8-2a1d-9f8caaf58af3">Budget:</b></p>
<p dir="ltr"><b id="docs-internal-guid-b7f04923-7fff-92a8-2a1d-9f8caaf58af3">Location:</b></p>
<p dir="ltr"><b id="docs-internal-guid-b7f04923-7fff-92a8-2a1d-9f8caaf58af3">About the company:</b></p>
<p dir="ltr"><b id="docs-internal-guid-b7f04923-7fff-92a8-2a1d-9f8caaf58af3">Wholicious - wholesome meets delicious</b></p>
<p dir="ltr"><b id="docs-internal-guid-b7f04923-7fff-92a8-2a1d-9f8caaf58af3">wholesome ingredients, great taste, better for you</b></p>
<p dir="ltr"><b id="docs-internal-guid-b7f04923-7fff-92a8-2a1d-9f8caaf58af3">February launch across qcomms</b></p>
<p dir="ltr"><b id="docs-internal-guid-b7f04923-7fff-92a8-2a1d-9f8caaf58af3">45L in 10 days time > 40 Cr business next year</b></p>
<p dir="ltr"><b id="docs-internal-guid-b7f04923-7fff-92a8-2a1d-9f8caaf58af3">Raising funds upwards of 2 million</b></p>
<p dir="ltr"><b id="docs-internal-guid-b7f04923-7fff-92a8-2a1d-9f8caaf58af3">White labeling bigbasket</b></p>
<p dir="ltr"><b id="docs-internal-guid-b7f04923-7fff-92a8-2a1d-9f8caaf58af3">F&B - retail - indian sweets</b></p>
<p dir="ltr"><b id="docs-internal-guid-b7f04923-7fff-92a8-2a1d-9f8caaf58af3">Offering pure hygienic sweets</b></p>
<p dir="ltr"><b id="docs-internal-guid-b7f04923-7fff-92a8-2a1d-9f8caaf58af3">Saffron & Mishri - pride in sweets</b></p>
<p dir="ltr"><b id="docs-internal-guid-b7f04923-7fff-92a8-2a1d-9f8caaf58af3">2 stores , 1 dark stores - supplies to 5 star hotels</b></p>
<p dir="ltr"><b id="docs-internal-guid-b7f04923-7fff-92a8-2a1d-9f8caaf58af3">Chocolate brand - 2 websites <a href="http://224kraftry.com">224kraftry.com</a> </b></p>
<p dir="ltr"><b id="docs-internal-guid-b7f04923-7fff-92a8-2a1d-9f8caaf58af3">Packaged sweets growing</b></p>
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<p dir="ltr"><b id="docs-internal-guid-b7f04923-7fff-92a8-2a1d-9f8caaf58af3">Funding:</b></p>
<p dir="ltr"><b id="docs-internal-guid-b7f04923-7fff-92a8-2a1d-9f8caaf58af3">Responsibilities:</b></p>
<p dir="ltr"><b id="docs-internal-guid-b7f04923-7fff-92a8-2a1d-9f8caaf58af3">Take the headache of marketing</b></p>
<p dir="ltr"><b id="docs-internal-guid-b7f04923-7fff-92a8-2a1d-9f8caaf58af3">Creative </b></p>
<p dir="ltr"><b id="docs-internal-guid-b7f04923-7fff-92a8-2a1d-9f8caaf58af3">Hard working passion to create</b></p>
<p dir="ltr"><b id="docs-internal-guid-b7f04923-7fff-92a8-2a1d-9f8caaf58af3">NPD</b></p>
<p dir="ltr"><b id="docs-internal-guid-b7f04923-7fff-92a8-2a1d-9f8caaf58af3">Consumer insight</b></p>
<p dir="ltr"><b id="docs-internal-guid-b7f04923-7fff-92a8-2a1d-9f8caaf58af3">In-house studio:</b></p>
<p dir="ltr"><b id="docs-internal-guid-b7f04923-7fff-92a8-2a1d-9f8caaf58af3">Setting up processes from scratch - great executioner - person who will question this</b></p>
<p dir="ltr"><b id="docs-internal-guid-b7f04923-7fff-92a8-2a1d-9f8caaf58af3">YoE: </b></p>
<p dir="ltr"><b id="docs-internal-guid-b7f04923-7fff-92a8-2a1d-9f8caaf58af3">Must haves:</b></p>
<p dir="ltr"><b id="docs-internal-guid-b7f04923-7fff-92a8-2a1d-9f8caaf58af3">Personal care & foods - FMCG</b></p>
<p dir="ltr"><b id="docs-internal-guid-b7f04923-7fff-92a8-2a1d-9f8caaf58af3">D2C</b></p>
<p dir="ltr"><b id="docs-internal-guid-b7f04923-7fff-92a8-2a1d-9f8caaf58af3">Individuals </b></p>
<p dir="ltr"><b id="docs-internal-guid-b7f04923-7fff-92a8-2a1d-9f8caaf58af3">0 to 1</b></p>
<p dir="ltr"><b id="docs-internal-guid-b7f04923-7fff-92a8-2a1d-9f8caaf58af3">Spent 2-3 in a structured companies</b></p>
<p dir="ltr"><b id="docs-internal-guid-b7f04923-7fff-92a8-2a1d-9f8caaf58af3">Decent pedigree - stable career</b></p>
<p dir="ltr"><b id="docs-internal-guid-b7f04923-7fff-92a8-2a1d-9f8caaf58af3">Streax</b></p>
<p dir="ltr"><b id="docs-internal-guid-b7f04923-7fff-92a8-2a1d-9f8caaf58af3">Plum</b></p>
<p dir="ltr"><b id="docs-internal-guid-b7f04923-7fff-92a8-2a1d-9f8caaf58af3">Honasa</b></p>
<p dir="ltr"><b id="docs-internal-guid-b7f04923-7fff-92a8-2a1d-9f8caaf58af3">Whole truth no. 2</b></p>
<p dir="ltr"><b id="docs-internal-guid-b7f04923-7fff-92a8-2a1d-9f8caaf58af3">Target list of companies</b></p>
<p dir="ltr"><b id="docs-internal-guid-b7f04923-7fff-92a8-2a1d-9f8caaf58af3">Good to haves:</b></p>
<p dir="ltr"><b id="docs-internal-guid-b7f04923-7fff-92a8-2a1d-9f8caaf58af3">No-nos:</b></p>
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<p dir="ltr"><b id="docs-internal-guid-b7f04923-7fff-92a8-2a1d-9f8caaf58af3">Ideal candidate:</b></p>
<p dir="ltr"><b id="docs-internal-guid-b7f04923-7fff-92a8-2a1d-9f8caaf58af3">Any duplicate list:</b></p>
<p dir="ltr"><b id="docs-internal-guid-b7f04923-7fff-92a8-2a1d-9f8caaf58af3">Interview Process:</b></p>
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