Role Title: Head of Marketing - performance, influencer/community, social brand language

1. Branding and content

2. Influencer

3. Performance

 

Reporting to: unsure

 

Team structure:

Content head - contractual, strong pedigree

Art director

Video editor

Graphic designer

Performance marketing person

 

Budget:

 

Location:

 

About the company:

Wholicious - wholesome meets delicious

wholesome ingredients, great taste, better for you

February launch across qcomms

45L in 10 days time > 40 Cr business next year

Raising funds upwards of 2 million

White labeling bigbasket

 

F&B - retail - indian sweets

Offering pure hygienic sweets

Saffron & Mishri - pride in sweets

2 stores , 1 dark stores - supplies to 5 star hotels

Chocolate brand - 2 websites 224kraftry.com 

Packaged sweets growing

 

Funding:

 

Responsibilities:

Take the headache of marketing

Creative 

Hard working passion to create

NPD

Consumer insight

In-house studio:

 

Setting up processes from scratch - great executioner - person who will question this

YoE: 

 

Must haves:

 

Personal care & foods - FMCG

D2C

Individuals 

0 to 1

Spent 2-3 in a structured companies

Decent pedigree - stable career

 

Streax

Plum

Honasa

Whole truth no. 2

 

Target list of companies

 

Good to haves:

 

No-nos:

 

Ideal candidate:

 

Any duplicate list:

 

Interview Process: