<div> Monitor the execution of product-specific Branding initiatives to ensure adherence to the planned GTM strategy</div> <div> Provide design and direction for collateral, web, product packaging, stationery, and other visual communications media for the company</div> <div> Ensure all product-related branding and promotions are in line with the overall Branding guidelines for the organization</div> <div> Visualize and develop concepts or themes as per the requirements of various promotion campaigns related to different brands and track the effectiveness of various campaigns and course corrections as required</div> <div> Detailed understanding of research and consumer insights concepts for conducting any Consumer Research and Brand / Product Insights projects as per GTM requirement and providing directives to the research team as when needed.</div>