Google Analyst | Scrabble
Posted on April 8, 2023
Job Description
Responsibilities:
Requirements:
- Develop and manage multiple Google Ads campaigns, including keywords, bids, ad copy, and targeting
- Continuously monitor and optimize campaigns to ensure maximum ROI and meet performance goals
- Collaborate with the marketing team to develop and execute testing strategies to improve campaign performance
- Use Google Analytics to track website traffic and conversions, and provide insights to inform campaign strategy
- Analyze campaign performance data to identify trends and make data-driven recommendations for improvement
- Stay up-to-date on the latest industry developments and tools, and provide recommendations for new techniques to improve campaign performance
- Communicate effectively with clients and provide regular reports on campaign performance and insights
- Mentor and train junior team members as needed
Requirements:
- Bachelor's degree in Marketing, Advertising, or a related field
- 2-3 years of experience managing and optimizing Google Ads campaigns
- Strong knowledge of Google Analytics and experience using it to track website performance
- Excellent data analysis skills, with the ability to identify trends and make data-driven recommendations
- Strong written and verbal communication skills, with the ability to effectively communicate with clients and team members
- Ability to work independently and as part of a team
- Self-motivated, with a passion for digital marketing and a desire to continuously learn and improve.