<meta charset="UTF-8" /> <p>The Head of Demand Generation &amp; Sales Operations is a strategic and hands-on leader responsible for developing and executing comprehensive demand generation strategies, optimizing sales processes, and ensuring seamless alignment between marketing and sales. This role is critical in driving revenue growth, enhancing lead quality, and improving sales productivity.</p> <p>Key Responsibilities:</p> <div>1.&nbsp;Demand Generation:</div> <div>o&nbsp;Develop and implement integrated demand generation strategies to drive qualified leads and pipeline growth.</div> <div>o&nbsp;Oversee multi-channel marketing campaigns, including digital marketing, email marketing, content marketing, events, and webinars.</div> <div>o&nbsp;Utilize data-driven insights to optimize campaign performance and maximize ROI.</div> <div>o&nbsp;Collaborate with the marketing team to create compelling content and messaging that resonates with target audiences.</div> <div>o&nbsp;Track and&nbsp;analyse&nbsp;key metrics to measure the effectiveness of demand generation efforts.</div> <div>2.&nbsp;Sales Operations:</div> <div>o&nbsp;Lead the sales operations team in optimizing sales processes, systems, and tools to enhance efficiency and effectiveness.</div> <div>o&nbsp;Implement and manage CRM systems, ensuring data accuracy, and providing actionable insights for the sales team.</div> <div>o&nbsp;Develop and maintain sales performance metrics, dashboards, and reports to support data-driven decision-making.</div> <div>o&nbsp;Collaborate with sales leadership to identify and remove operational bottlenecks and improve sales productivity.</div> <div>o&nbsp;Drive sales enablement initiatives, including training programs, playbooks, and resources to support the sales team.</div>