Brand Manager | Scrabble

Posted on December 2, 2025

Job Description

Role Overview: We are looking for a highly driven and strategic Brand Manager to lead the end-to-end growth and stewardship of our brand. This role requires a blend of creative vision, strategic thinking, and strong execution across brand development, content, partnerships, influencer ecosystem, and integrated marketing campaigns (online + offline). You will be the custodian of the brand—responsible for shaping its identity, driving visibility, and ensuring consistent storytelling across all consumer touchpoints. Key Responsibilities Brand Strategy & Growth: <ul> <li style="text-align:justify">Define, refine, and execute the overall brand strategy to drive awareness, preference, and loyalty.</li> <li style="text-align:justify">Develop long-term brand plans and annual operating plans aligned with business objectives.</li> <li style="text-align:justify">Lead market positioning, brand architecture, and competitive differentiation.</li> <li style="text-align:justify">Evaluate brand performance using insights, analytics, and market research; drive data-led improvements.</li> <li style="text-align:justify"> Creative & Content Leadership:

<p style="text-align:justify">&nbsp;</p>
</li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif">Own the brand&rsquo;s creative direction and narrative.</span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif">Oversee development of high-quality brand campaigns, visual identity, and storytelling assets.</span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif">Work closely with internal creative teams and external agencies to ensure consistent and compelling brand expression across all mediums.</span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif">Drive innovation in content formats&mdash;video, digital, social, experiential, OOH, et</span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><b>Social Media &amp; Influencer Ecosystem:</b></span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif">Build and manage the social media strategy across all platforms.</span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif">Drive content calendars, performance insights, community engagement, and platform innovation.</span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif">Identify, partner, and manage relationships with influencers, creators, and brand ambassadors.</span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif">Oversee influencer campaigns end-to-end, ensuring ROI and alignment with brand values.</span></span></span></span></li>

</ul> <div style="text-align:justify"> Brand Partnerships & Collaborations:   <ul> <li style="text-align:justify">Identify strategic brand partnerships that amplify reach and relevance.</li> <li style="text-align:justify">Negotiate collaboration terms and manage co-branded campaigns.</li> <li style="text-align:justify">Build long-term relationships with key industry stakeholders, event partners, media partners, and community groups.</li> </ul>   Integrated Marketing (Online + Offline):   <ul> <li style="text-align:justify">Lead full-funnel marketing campaigns across digital, ATL, BTL, events, and experiential.</li> <li style="text-align:justify">Work with cross-functional teams (performance marketing, product, retail, PR, etc.) to ensure cohesive brand messaging.</li> <li style="text-align:justify">Drive execution of media plans and ensure synergy across channels for maximum impact.</li> <li style="text-align:justify">Lead brand presence at events, pop-ups, activations, and retail touchpoints.</li> </ul>   Team Leadership & Cross-functional Collaboration:   <ul> <li style="text-align:justify">Manage and mentor a high-performing brand and creative team.</li> <li style="text-align:justify">Coordinate with product, sales, performance marketing, CRM, and leadership teams to ensure brand alignment.</li> <li style="text-align:justify">Manage budgets, timelines, and external agency relationships effectively.</li> </ul>   Key Requirements   <ul> <li style="text-align:justify">4–8 years of experience in brand management, creative marketing, or integrated marketing roles.</li> <li style="text-align:justify">Proven track record of building and scaling brands, ideally in consumer-facing sectors.</li> <li style="text-align:justify">Strong creative sensibility with the ability to translate insights into impactful campaigns.</li> <li style="text-align:justify">Deep understanding of social media trends, influencer ecosystem, and cultural insights.</li> <li style="text-align:justify">Experience with brand partnerships and collaborations.</li> <li style="text-align:justify">Strong analytical mindset; ability to use data to inform decisions.</li> <li style="text-align:justify">Excellent communication, leadership, and project management skills.</li> <li style="text-align:justify">Ability to thrive in a fast-paced, dynamic environment.</li> </ul>   Why Join Us? <ul> <li style="text-align:justify">Opportunity to shape and grow a high-potential brand.</li> <li style="text-align:justify">High ownership, visibility, and strategic impact.</li> <li style="text-align:justify">Creative freedom with the resources to execute bold ideas.</li> <li style="text-align:justify">Collaborative and fast-growing team culture.</li> </ul>       </div> <ul> </ul>

Job Description

<p style="text-align:justify">&nbsp;</p>
</li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif">Own the brand&rsquo;s creative direction and narrative.</span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif">Oversee development of high-quality brand campaigns, visual identity, and storytelling assets.</span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif">Work closely with internal creative teams and external agencies to ensure consistent and compelling brand expression across all mediums.</span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif">Drive innovation in content formats&mdash;video, digital, social, experiential, OOH, et</span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><b>Social Media &amp; Influencer Ecosystem:</b></span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif">Build and manage the social media strategy across all platforms.</span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif">Drive content calendars, performance insights, community engagement, and platform innovation.</span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif">Identify, partner, and manage relationships with influencers, creators, and brand ambassadors.</span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif">Oversee influencer campaigns end-to-end, ensuring ROI and alignment with brand values.</span></span></span></span></li>