To carry out sales management of in the territories assigned and to achieve the Defined Sales Targets. • Responsible for the P&L of the Zone • Forecasting sales in the zone on a monthly, quarterly basis • Assigning sales targets to ASMs and SOs and monitoring them • Effective execution of Go To Market strategy • Effective rollout of schemes • Managing the sales team by communicating clear job expectations, mentoring, monitoring & evaluating performance • Planning & tracking new product launches and sales promotion activities • Conducting product market & beat wise analysis and executing an action plan to improve sales • Maintaining effective control of expenses in line with zonal budget objective • Responsible for managing, training & mentoring area sales managers, sales officers and field staff on the execution of sales strategies • Evaluating current distributors in terms of sales growth & market share • Ensuring effective sales governance • Identifying new business opportunities and remaining updated with competitor information