Performance Marketing Executive

Company Overview

Smylo is India's first fresh and natural cat food brand, created with real meat and absolutely no preservatives. We are trusted by over 30,000 cat parents across India and are proudly approved by Shark Tank. Our mission is to promote healthier and happier pets through better nutrition. Founded by alumni from IIT Delhi, BITS Pilani, and supported by notable investors, we have quickly become a prominent player in the pet food market, shipping over 200,000 pouches per month through various platforms.

Job Summary

The Performance Marketing Executive will be responsible for managing and optimizing advertising campaigns across multiple e-commerce platforms. This role is essential for driving ad performance, overseeing budgets, and contributing to the company's growth. The ideal candidate will be data-driven and passionate about performance marketing.

Responsibilities

• Plan, execute, and optimize advertising campaigns across Amazon and Quick Commerce platforms.
• Own campaign budgets, bidding strategies, and structures to achieve Return on Ad Spend (ROAS) and Advertising Cost of Sale (ACOS) targets.
• Analyze search term reports to identify and scale high-converting keywords.
• Continuously optimize campaigns by eliminating low-performing keywords, placements, and wasted spend.
• Monitor daily campaign metrics including Cost Per Click (CPC), Click Through Rate (CTR), conversions, spend, and sales, making real-time optimizations.
• Track competitor advertising, pricing, and visibility to identify opportunities and enhance performance.
• Prepare regular performance reports with actionable insights and recommendations.
• Collaborate with marketplace and growth teams to execute campaigns and enhance overall channel performance.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field preferred.
• Freshers or candidates with up to 2 years of experience in performance marketing or marketplace advertising.
• Strong interest in Performance Marketing, E-commerce, or Quick Commerce.
• Proficient in metrics such as ROAS, ACOS, CPC, CTR, and Conversion Rate.
• Possess an analytical mindset with a strong attention to detail.
• Ownership-driven, proactive, and a problem solver.
• Comfortable working in a fast-paced startup environment with ambiguity.

Preferred Skills

• Experience with data analytics tools and advertising platforms.
• Understanding of digital marketing trends and consumer behavior in e-commerce.

Experience

• 1-2 years of relevant experience in performance marketing or a related field.

Environment

This position is based in Gurugram, requiring on-site presence six days a week (Monday to Saturday).

Salary

Estimated salary range not provided.

Growth Opportunities

This role offers immediate ownership of campaigns and budgets, with opportunities for rapid learning and growth in one of India's fastest-growing consumer startups.

Benefits

• High ownership and fast execution.
• Opportunities to learn and grow while contributing directly to the business.
• Being part of a venture-backed company focused on redefining pet nutrition in India.