<div>Key Responsibilities:<br /> Brand Building &amp; Strategy<br /> ● Develop and execute brand positioning and architecture strategies for multiple<br /> food categories.<br /> ● Partner with leading branding and marketing agencies to create a cohesive<br /> brand manual that defines visual identity, messaging, and tone of voice.<br /> ● Drive brand storytelling that connects with consumers on an emotional level<br /> and enhances brand recall.<br /> Marketing &amp; Campaigns<br /> ● Conceptualize and execute integrated marketing campaigns across digital,<br /> retail, and experiential platforms.<br /> ● Collaborate with creative teams and agencies to develop high-impact social<br /> media content, advertising campaigns, and influencer partnerships.<br /> ● Manage marketing budgets and optimize spend for maximum ROI</div> <div>Packaging &amp; Creative Development<br /> ● Lead packaging design and innovation to ensure product differentiation and<br /> premium appeal.<br /> ● Work with designers, agencies, and suppliers to bring unique packaging concepts<br /> to life that enhance shelf visibility and brand perception.<br /> ● Ensure adherence to regulatory and industry guidelines for packaging and<br /> product claims.</div> <div>Content Creation &amp; Digital Presence<br /> ● Oversee photoshoots and videoshoots for the product portfolio, ensuring<br /> high-quality assets for online listings, e-commerce, and marketing campaigns.<br /> ● Develop content strategies that highlight product uniqueness and brand values.<br /> ● Optimize digital assets for e-commerce platforms, ensuring compelling product<br /> descriptions and imagery.<br /> Consumer Insights &amp; Market Trends<br /> ● Conduct market research and competitive analysis to identify emerging trends in<br /> food branding and consumer preferences.<br /> ● Use data-driven insights to refine marketing strategies and enhance consumer<br /> engagement.<br /> ● Build community engagement through interactive and innovative content.</div>