<meta charset="utf-8" /> <h4 dir="ltr"><b id="docs-internal-guid-4b275fd9-7fff-d8bb-d07e-838206fbc6df">What does a typical day look like for a&nbsp; Marketing Manager?</b></h4> <p dir="ltr"><b id="docs-internal-guid-4b275fd9-7fff-d8bb-d07e-838206fbc6df">The Marketing Manager will be responsible for driving the success of Haptik&#39;s marketing initiatives, with a strong focus on field and email marketing. They will collaborate with internal teams to plan and execute events, manage email marketing campaigns, and contribute to the overall marketing strategy. The ideal candidate will possess a blend of strategic thinking, project management skills, and creativity to achieve marketing goals and support the company&#39;s growth.</b><br /> <br /> &nbsp;</p> <h4 dir="ltr"><b id="docs-internal-guid-4b275fd9-7fff-d8bb-d07e-838206fbc6df">What responsibilities will you be trusted with :&nbsp;</b></h4> <ul> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation"><b id="docs-internal-guid-4b275fd9-7fff-d8bb-d07e-838206fbc6df">Plan, coordinate, and execute events such as trade shows, conferences, seminars, and webinars.</b></p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation"><b id="docs-internal-guid-4b275fd9-7fff-d8bb-d07e-838206fbc6df">Develop and implement effective email marketing campaigns to nurture leads and promote Haptik&rsquo;s products and solutions.</b></p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation"><b id="docs-internal-guid-4b275fd9-7fff-d8bb-d07e-838206fbc6df">Develop engaging marketing collateral, including event materials, email templates, landing pages, etc.</b></p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation"><b id="docs-internal-guid-4b275fd9-7fff-d8bb-d07e-838206fbc6df">Collaborate with cross-functional teams to align marketing initiatives with business objectives.</b></p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation"><b id="docs-internal-guid-4b275fd9-7fff-d8bb-d07e-838206fbc6df">Conduct market research and competitive analysis to identify growth opportunities.</b></p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation"><b id="docs-internal-guid-4b275fd9-7fff-d8bb-d07e-838206fbc6df">Manage marketing budgets, track expenses, and provide performance reports.</b></p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation"><b id="docs-internal-guid-4b275fd9-7fff-d8bb-d07e-838206fbc6df">Collaborate with the content team to create engaging marketing collateral.</b></p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation"><b id="docs-internal-guid-4b275fd9-7fff-d8bb-d07e-838206fbc6df">Stay updated on industry trends and customer insights to drive innovative marketing strategies.</b></p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation"><b id="docs-internal-guid-4b275fd9-7fff-d8bb-d07e-838206fbc6df">In-depth knowledge of marketing principles, tactics, and best practices across various channels.</b></p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation"><b id="docs-internal-guid-4b275fd9-7fff-d8bb-d07e-838206fbc6df">Plan and execute data-driven marketing programs to drive pipeline and revenue, aligning with the business goals.</b></p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation"><b id="docs-internal-guid-4b275fd9-7fff-d8bb-d07e-838206fbc6df">Deliver fully integrated campaigns across multiple channels, including digital, social media, web, events, and email, to achieve sales results.</b></p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation"><b id="docs-internal-guid-4b275fd9-7fff-d8bb-d07e-838206fbc6df">Maintain customer profiles and personas for targeted audience definition, identifying gaps and implementing acquisition strategies.</b></p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation"><b id="docs-internal-guid-4b275fd9-7fff-d8bb-d07e-838206fbc6df">Set goals and metrics for each campaign, monitor performance, conduct post-campaign evaluations, and provide recommendations for future optimizations.</b></p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation"><b id="docs-internal-guid-4b275fd9-7fff-d8bb-d07e-838206fbc6df">Stay updated on competitor activities and industry trends through ongoing research.</b></p> </li> </ul> <h4 dir="ltr"><b id="docs-internal-guid-4b275fd9-7fff-d8bb-d07e-838206fbc6df">What skills,expertise and experience are we looking for?</b></h4> <ul> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation"><b id="docs-internal-guid-4b275fd9-7fff-d8bb-d07e-838206fbc6df">Bachelor&#39;s degree in marketing, business administration, or a related field. A master&#39;s degree is a plus.</b></p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation"><b id="docs-internal-guid-4b275fd9-7fff-d8bb-d07e-838206fbc6df">4+ years of work experience as a marketing manager or similar role, preferably in the technology or software industry.</b></p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation"><b id="docs-internal-guid-4b275fd9-7fff-d8bb-d07e-838206fbc6df">Strong analytical skills and the ability to interpret complex data to drive marketing decisions.</b></p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation"><b id="docs-internal-guid-4b275fd9-7fff-d8bb-d07e-838206fbc6df">Excellent communication and interpersonal skills to effectively collaborate with cross-functional teams and external partners.</b></p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation"><b id="docs-internal-guid-4b275fd9-7fff-d8bb-d07e-838206fbc6df">Proficiency in using marketing tools and platforms such as CRM systems, marketing automation software, social media management tools, and analytics platforms.</b></p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation"><b id="docs-internal-guid-4b275fd9-7fff-d8bb-d07e-838206fbc6df">Strong project management skills to handle multiple projects simultaneously and meet deadlines.</b></p> </li> </ul>