MARKETING & GROWTH MANAGER (PUJA & CHADHAVA)

Company Overview

LifeGuru is on a mission to become the most authentic partner for over a billion spiritual journeys. We are building the "Amazon for Spirituality," offering services from horoscopes to Vedic-compliant Pujas. With a founding team that has successfully scaled unicorns like Licious and Milkbasket, we are poised for rapid growth in this booming demand.

Job Summary

The Marketing & Growth Manager will be responsible for spearheading growth initiatives for the Mandir Puja & Chadhava vertical. This role entails working closely with the founders, managing substantial marketing budgets, and implementing innovative strategies to enhance growth and engagement with modern devotees.

Responsibilities

• Fuel the Engine (Performance & Growth): Manage a monthly marketing budget exceeding ₹1 Crore, focusing on reducing Customer Acquisition Cost (CAC) by 50% while scaling user volume.
• Launchpad for "Big Bets": Develop and execute strategies for 0-to-1 initiatives, including unique loyalty programs, international market launches, and innovative vernacular campaigns.
• Cross-Functional Catalyst: Collaborate with Operations, Tech, and Product teams to foster new growth channels, facilitating enhancements in features and campaign alignments.
• Product-Led Growth: Oversee the Product Marketing strategy to optimize user journey on the app, enhancing conversion rates and traffic flow.
• Data Meets Devotion: Build comprehensive data models to predict user behavior, ensuring brand messaging resonates with contemporary believers while honoring traditional values.

Qualifications

• Educational Background: Bachelor’s degree in Marketing, Business Administration, or a related field.
• Technical Skills: Proficiency in data analysis, digital marketing platforms, and marketing automation tools.
• Soft Skills: Strong communication skills, creativity, analytical thinking, and a customer-oriented mindset.
• Key Qualifications: Experience in performance marketing, product marketing, and cross-functional team collaboration.

Preferred Skills

• Familiarity with spiritual or cultural domains is a plus.
• Experience in startups or high-growth environments.
• Knowledge of vernacular marketing strategies.

Experience

Candidates should have a minimum of 3-5 years of relevant experience in marketing roles, preferably in startups or consumer tech businesses.

Environment

• Location: Bangalore, specifically in Koramangala.
• Work Setting: Typically in-office with potential collaborative remote work options.
• Physical Conditions: Standard office environment.

Salary

• Competitive Salary along with meaningful Employee Stock Ownership Plans (ESOPs).

Growth Opportunities

The role offers significant learning and advancement in scaling a consumer tech business, providing more experience in six months than traditional corporate settings would in two years.

Benefits

• Meaningful ESOPs as part of the compensation package, emphasizing shared success in building the company.