AVP – Performance Marketing

Company Overview

Gynoveda is scaling from ₹200 Cr ARR toward ₹500 Cr+ in the coming phase of growth, focusing on building a disciplined and predictable growth engine for digital customer acquisition in women's healthcare.

Job Summary

The AVP – Performance Marketing will drive the digital customer acquisition strategy across various performance marketing channels. The role is centered on building a capital-efficient growth engine that enhances lead quality, conversion, attribution, and blended Customer Acquisition Cost (CAC) at scale.

Responsibilities

• Own digital customer acquisition across channels including Meta, Google, YouTube, and affiliates.
• Generate leads for clinic and digital consultations.
• Optimize conversion funnels from lead to consultation to revenue.
• Enhance landing page conversion rates and implement creative testing frameworks.
• Manage attribution across both digital and offline conversion journeys.
• Collaborate with internal teams on CRM, remarketing, and lifecycle monetization strategies.
• Oversee budget allocation, forecasting, and reporting.
• Lead internal teams and manage agency relationships to improve performance outcomes.

Qualifications

• 10–15 years of experience in performance marketing or growth leadership.
• Strong hands-on experience with Meta and Google ecosystems.
• Proven ability to manage substantial acquisition budgets and achieve revenue-linked growth.
• Deep understanding of funnel conversion processes and attribution methodologies.
• Experience leading agencies and internal teams effectively.
• Familiarity with offline conversion measurement is an advantage.
• Background in healthcare, clinic-led businesses, D2C wellness, or high-intent acquisition environments preferred.

Preferred Skills

• Ability to think in terms of CAC rather than just clicks.
• Focus on lead quality over dashboard metrics.
• Strong analytical skills to understand business conversion implications.
• Proficient in explaining performance changes and justifying spend adjustments.

Experience

• A minimum of 10 years in performance marketing with a strong growth leadership track record.
• Experience in fast-paced, founder-led environments.

Environment

The role is expected to operate in a dynamic and fast-moving environment, reporting to the founder or growth leadership, and collaborating closely with clinics, CRM, product, data, and content teams.

Salary

Estimated salary range is not specified.

Growth Opportunities

Potential for scaling and improving acquisition strategies within the company, enhancing career advancement in growth leadership.

Benefits

• Benefits are not specified.