 Set marketing goals and objectives, Contribute to the overall growth of the company

 Plan, implement and manage marketing strategy, Review and manage content marketing strategy

 Determine KPIs for the marketing department, Keep the marketing budget in check

 Track KPIs on a regular basis and present reports

 Work with sales and development and customer success teams closely

 Create and present the annual marketing plan and strategy, Use data and reports to make evidence-based decisions

 Analyze company's marketing strategy and suggest improvements, Stay up to date with the latest technology and best practices in market  Attend marketing conferences and educational programs, Design, plan and execute effective marketing campaigns