Performance Marketing Associate

Company Overview

Habuild is a dynamic company focused on innovative marketing strategies. We aim to leverage technology and insights to connect with diverse audiences effectively.

Job Summary

The Performance Marketing Associate will be responsible for executing hands-on marketing strategies across Meta and Google Ads. The primary focus will be on retargeting strategies aimed at converting lapsed free-trial users into paid subscribers while understanding the distinct behaviors of different audience segments. This role is execution-heavy and offers exposure to full-funnel performance and WhatsApp-led growth.

Responsibilities

• Campaign Execution (Meta & Google)

  • Run and optimize Meta and Google ad campaigns for trial sign-ups.
  • Retarget lapsed users effectively.
  • Support Click-to-Website (CTW) campaigns for prospecting.
  • Facilitate Click-to-WhatsApp (CTWA) campaigns for retargeting and nurturing.
  • Test creatives tailored for 45+ audiences, focusing on clear copy, real testimonials, and simple visuals.

• Win-Back & Remarketing Support

  • Assist in building remarketing audiences from free-trial users and low-engagement cohorts.
  • Execute WhatsApp-led retargeting campaigns with guidance.
  • Conduct tests on messaging, timing, and offers to ensure they are value-led rather than pushy.

• Measurement & Reporting

  • Maintain hygiene for UTMs, pixel/CAPI tracking, and campaign naming conventions.
  • Publish weekly performance updates detailing what campaigns ran, their effectiveness, and areas of improvement.
  • Track early lead quality signals such as attendance and engagement where applicable.

• Cross-Team Collaboration

  • Collaborate with brand and content teams for ad creatives.
  • Work with product and operations teams to smoothen the trial-to-paid conversion journey.
  • Identify insights from ads that could enhance messaging, onboarding, or offers.

Qualifications

• 3–4 years of hands-on experience with Meta and Google Ads.
• Understanding of basic performance concepts: Click-Through Rate (CTR), Cost Per Acquisition (CPA), Customer Acquisition Cost (CAC), and cohort analysis.
• Curiosity about WhatsApp-led funnels and older audience segmentation.
• Proficiency in conducting experiments and deriving insights from data.
• Ability to work independently while communicating learnings effectively.
• Adaptability to work within constraints and solve problems creatively.

Preferred Skills

• Experience with subscription models, online courses, or community products.
• Familiarity with Click-to-WhatsApp (CTWA) or WhatsApp Business tools.
• Experience targeting Indian audiences aged 35+ or 45+.

Experience

• Minimum of 3–4 years of relevant experience in performance marketing, specifically within Meta and Google platforms.

Environment

• Work setup is in-office, located in Sector 43, Gurugram, with a 5-day workweek.

Salary

• Salary details are not specified.

Growth Opportunities

• Opportunities for career advancement and further specialization in digital marketing within a progressive team.

Benefits

• Benefits specifics are not provided.